WINNING THE ZERO SUM GAME by ProQuest

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The late 1970s and early 80s saw a significant decline in "natural" economic growth owing to slowing population growth and the advent of the global economy. These changes threw many manufacturers (both job shops and OEMs) into the "zero sum game" described above. Now the need to provide better products and services at lower costs became dominant. The race for perfection was on.

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