Landi says he and brother Jim, the company president, based the HeartShield design on a Tufts-New England Medical Center study on commotio cordis, a rare abnormal heart rhythm caused by impact at a vulnerable moment during the cycle of beats. "There is a very small window of time where your heart is vulnerable," says Konin, executive director of the Sports Medicine and Athletic-Related Trauma Institute (SMART) at the University of South Florida in Tampa.
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