A $1M Push to Market The Garden State by ProQuest


Catherine Scangarella, senior director of marketing and communications at the Commerce Commission, says relocation experts have been calling the state for more information since the eight-month campaign began running last November on the Internet and in magazines. The cost of the marketing effort is a 50-fold increase from the $20,000 the state spent last year to promote itself as a place to do business, according to Kevin Drennan, executive director of the state Commerce Commission.

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