A $1M Push to Market The Garden State by ProQuest

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Catherine Scangarella, senior director of marketing and communications at the Commerce Commission, says relocation experts have been calling the state for more information since the eight-month campaign began running last November on the Internet and in magazines. The cost of the marketing effort is a 50-fold increase from the $20,000 the state spent last year to promote itself as a place to do business, according to Kevin Drennan, executive director of the state Commerce Commission.

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