'ACTIVE' VS. 'ANTI' AGING by ProQuest

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Marketers and program developers promoting senior centers, senior living communities, senior fitness and senior travel programs are increasingly questioning whether the word is alienating the very market they're trying to attract. Whether that engagement encompasses the physical, emotional, intellectual, social, spiritual or vocational dimensions of wellness, active aging supports groups, such as active-adult communities, as well as fitness products and services, cognitive training and other products and services that enable older Americans to remain active and engaged.

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