Staking Claim: Public Relations Leaders Needed to Shape CSR Policy

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Description: As organizational leadership increasingly appreciates the benefits that accrue from Corporate Social Responsibility (CSR), the need arises for a systematic framework for crafting CSR policies. This paper proposes that public relations take the lead in that effort. Scholars and practitioners should explore the CSR concept thoroughly and analytically, identifying points of tangency between CSR and current public relations practice. Second, practitioners should take the lead in guiding the development and implementation of organizational CSR policies. There is no universal definition for Corporate Social Responsibility, but most agree it includes discretionary activities and contributions that improve community well-being, and community can be defined broadly to include internal and external constituencies. CSR is increasingly accepted as an important component of business practice is evident, but what is not evident is how that should look in practice or how approaches to CSR should be developed.
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