To the layman, making a soil product capable of being applied by a blower truck would seem fairly rudimentary: take material, grind it, screen it and blow it. Cliff White, founder and owner of Syracuse, New York-based Ground Effects Inc, has found that creating a soil product to meet a specific need really is more science than art. Making the transition from landscaper to soils specialist was not entirely painless. There was a steep learning curve, says White, which had to be dealt with before customers could fully place their trust in his product. The materials they are called upon to provide differ by mineral content and gradation, White says. White's products -- and his ability to apply them -- have found ready acceptance throughout the region. Between the massive overhead and constantly needing to meet and maintain the specs, White says his is a challenging business.