Coined by futurist author Alvin Toffler in his 1991 book Third Wave, the term Prosumer refers to a 22- to 42-year-old consumer activist. Specifically, a Prosumer is a consumer who becomes involved in the design and manufacture of products and services so they can be made to individual specification. Global prosumers are best defined as the 25% to 28% of consumers who regularly make or break products and brands, or create market shifts. Prosumerism is powered by connectivity and interactivity and, in turn, drives developments to extend both. The prosumer demands that communications service providers deliver an entirely new buying experience centered on customer personalization and buying convenience. To deliver this new buying experience, a service provider should embrace five distinct offer management and customer acquisition strategies: 1. creative offer management, 2. partner relationship management, 3. customer-centric sales experience, 4. multichannel customer interactions, and 5. bundled order management.