In an interview, Will Seal and Ian Herbert, researchers, Loughborough University, talked about their research into the contribution that shared service centers (SSCs) can make to intellectual capital. Herbert said in the past 20 years there has been a trend for replacing the traditional model of organizing service activities in business divisions with an outsourced model. According to Seal, if you look at academic and practitioner literature on supply-chain management, a key issue is how to foster trust in the working relationship between the parties. Seal added that cost savings are often the main reason behind a decision to establish an SSC. It is unfair that SSCs are less popular than outsourcing, since they believe that SSCs have considerable advantages in terms of retaining and protecting valuable expertise. For many companies, such as the subject of their second case study, that expertise is critical to its competitive advantage.