Commercials and infomercials promoting a vast array of medications or new health discoveries are strategically programmed for targeted audiences. Call Management To manage this type of call effectively, the telehealth nurse must keep in mind the following principles: * The nurse controls the call. * Do not assume that the patient is correct. * Honor the caller's opinion. * Explore the caller's perception. * Remain objective. * Listen to the verbals and non-verbals. * Consider all possibilities. * Reassure the caller. * Share rationale. * Utilize evidence-based decision support tools. Conclusion These types of patient interactions can result positively if the caller believes he or she has received comprehensive, focused, individualized, respectful, and compassionate care by the nurse.