Case in point is Brian Mulvihill, who started with Finning's Alberta predecessor R. Angus Equipment in 1985 after a few years working for a BC forest products company. Trained in forestry, he came to Finning when it acquired Angus in 1989, and now is part of Finning's forest industry marketing team out of its forestry office in Surrey, BC. CFI Magazine dropped in on Brian in mid February to talk a little about Finning's storied past, but the veteran forestry marketer was even keener to talk about challenges and opportunities moving forward. Like any good equipment dealer, it all starts with the customer.Together with Cat, Finning has been on the forefront of innovation in western Canada's challenging logging sector, from Earl Finning's first "skidder dozer" in the '305 and the original drive-to-tree buncher (wheel loader actually) in the '505, to early Cat 227 and modern era 325 tracked feller bunchers in the '8os and 'cos. Among a recent innovation was this quick-assemble tilting harvester that could be flown in by helicopter (backdrop) in pieces, assembled on site, and then worked to feed remote grapple-yarding operations on the BC coast."Loggers are being asked for more," Brian adds, "and at the same time are faced with rising costs for fuel, labour, equipment, etc... They're looking to us for some of the answers. Parts inventory and uptime solutions are of course bigger now than ever, and Finning has based its business on this. We've always been an industry leader in parts support, but now we have a greater emphasis on training, we have turn-key equipment maintenance options, and we have 24-7 technical support lines in central locations that any logger can call to help troubleshoot a problem. Even a decade ago I could never imagine a logger calling a centralized number for technical support, but now it's an option you'd better be able to provide."