Jack Holden, the fixed operations director for Holiday Automotive Group in Livonia, MI, was reluctant to upgrade his auto dealership's auto attendant solution. Holden discovered during his research that bridgeSpeak, which develops interactive voice response systems specifically for car dealerships, had a more robust system and implemented its solution. Built on Microsoft Speech Serve; bridgeSpeak AR routes inbound calls to the appropriate agents or departments. But what most attracted Holden was bridgeSpeak's complete automation of outbound calls to remind customers of appointments, recalls, and upcoming sales; each of these is handled by a different module within the system. Ultimately, automating outbound calls freed Holiday's salespeople to focus on selling cars instead of calling customers to remind them of appointments, recalls, and upcoming sales. Besides freeing up salespeople, another benefit of bridgeSpeak AR is the ability to contact customers quickly, vastly diminishing the tedium of certain duties like factory recalls.