O'Reilly's Tools of Change: Looking for Social Currency by ProQuest

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O'Reilly Media's second annual Tools of Change (TOC) for Publishing conference was even more successful than the first last year in San Jose, CA. TOC 2008 coincided with a major milestone for the industry: XML celebrated its 10th anniversary and its major role in electronic publishing the day before the conference started. Electronics opens up new distribution methods to publishers that must embrace these new methods and develop products accordingly. People blog or have a Facebook page because it gives them a feeling of belonging, and publishers need to be aware of this. Several speakers built their themes on the concept of reader/publisher collaboration; they suggested that publishing may become a service industry. Ben Vershbow, editorial director at the Institute for the Future of the Book, characterized the Internet as an enormous conversation that is an opportunity for publishers to produce networked books.

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