After 5 or 6 years of anemic Web investments, mainstream organizations are renewing their spending and focusing on partner-facing and consumer-facing Web initiatives. The following four main trends are driving this new investment cycle: 1. Consumers and business users are demanding new and sophisticated features and services. 2. Internet commerce initiatives have become reliable engines for growth. 3. New Web technologies enable additional capabilities. 4. Marketing budgets are increasingly shifting to the Internet. The new Internet commerce investment will be focused on taking advantage of the fundamental opportunities that the Internet offers as a marketing and transactional medium. The promise of the bubble is coming to fruition.