TAKING ON THE GIANTS by ProQuest

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The challenge of competing in a mature market dominated by giant global producers failed to discourage Australia's ABC Tissue from building success in the tissue game down under, nor from planning its next expansion phase. ABC is owned by the Ngai Family, which came to Australia from Hong Kong in 1985. The company began operating the same year. Quilton bathroom tissue is ABC Tissue's flagship brand. ABC Tissue is strongest in the bathroom sector, but the company also has a significant slice of the facial tissue business. The company has bought a large parcel of land in Brisbane and intends to order a new tissue machine and install it at this site. Given that ABC has almost 50,000 tonnes/yr of capacity in two Australian states, established brands, strong distribution channels, and even a share of the New Zealand market, plus grand expansion plans, the company is clearly more than just a niche independent producer.

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