Utilizing nurse practitioners (NPs) to staff retail health clinics is a concept whose time has come. Nurse practitioners, with a minimum of six years of education and holding consistently the highest levels of public trust of any profession, are the key to the successful mixing of retail and healthcare. The fear that nurse practitioners and retail clinics may have a negative effect on a company's brand or even cheapen a certain brand of healthcare, should prove to be unwarranted as the model of retail healthcare continues to fully establish itself. Walk-in retail clinics have moved from oddity to near ubiquity in just two years in the US. The only factor that will limit the continued growth of these clinics is the availability of nurse practitioners. Too few people understand the worth of nursing care. In conclusion, consumerism and healthcare do belong together. The laws of nursing and the laws of health are congruent.