It is estimated that today there are some 15,000 manufacturers of recreational inflatable products in the marketplace. And, they all need insurance. But many insurers consider these businesses extremely high-risk and, therefore, high-quality, affordable liability insurance is difficult to find. No one knows this better than John Carr, founder and president of Inflatable Industry PG Inc, a Delaware-domiciled purchasing group that is set up to provide general liability for manufacturers, distributors, owners and operators involved in the inflatable amusement industry. The purchasing group also offers risk management and loss control advice to its members. In 2004 the American Society for Testing & Materials introduced an initial standard for the manufacturing, operation and use of inflatable play structures. The purchasing group is marketed through various initiatives, including e-mail, campaigns directed at agents and brokers, trade shows and directly with those engaged in the inflatable amusement industry.