Insurance is a business based on trust. Government draws its authority from the public trust, and nonprofit organizations hold a public trust. Neither of these observations should be considered startling or radical, unless one tries to apply them to the National Association of Insurance Commissioners (NAIC). Trust in the NAIC is lacking and continues to falter. The association has earned a reputation for nuance, spin, misdirection and nothing short of blue smoke and mirrors. The NAIC has developed public policy recommendations for nearly 140 years. It should come as a surprise that the association press office felt it necessary to issue a statement that confirms the integrity of this basic role of the NAIC. If NAIC EVP Catherine Weatherford is committed to ensuring the confidence placed in the integrity of their members regulatory activities and the NAIC model law process remains intact, she must work hard to undo the policies she put in place a dozen years ago.