CEOs constantly come up with new ideas from a variety of sources: business conferences and special events; books and trade magazines; and professional peers. Beyond its being an integral part of their job, it's fun for them and adds value to their company. Since it's impossible to weigh every idea and implement the best ones immediately, most CEOs feel compelled to file them away for "the future." That way, there's always the possibility that they'll be put into practice -- at some indefinite point down the road. An effective Second in Command, or SIC, will assume this burden by routinely soliciting ideas from the CEO, prioritizing each one and then implementing them at the appropriate time. Every CEO should have monthly sessions with an SIC to generate, prioritize and hand off new ideas. Regardless of your position in an agency, resolve to remember, retain and implement new ideas in 2008.
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