The thornier side of PDMA by ProQuest


To marketing people in the pharmaceutical industry, the Prescription Drug Marketing Act (PDMA) lists numerous government regulations related to prescription drug samples: How they're tracked and monitored in a linear fashion all the way from the manufacturer, to the fulfillment house, to the sales rep and finally to the physician's office. Breaches within the distribution system have led to problems plaguing pharma companies, such as counterfeiting and diversion, which continue to harm the industry's reputation and bottom line. To plug the holes, congressional action, FDA enforcement and industry cooperation are necessary. In the coming months, Congress has the opportunity to pass stricter federal legislation to ensure all prescription drug products are traceable.

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