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Word came across that IMS, that venerable organization of pharma marketing research, was about to lay off 10% of its work force. A Swiss banker spouse of the author's colleague responded to the news by submitting that the pharmaceutical industry had best do something to adapt its business to a world that is changing. He commented that the 10% reduction appeared a bit rounded and arbitrary. Perhaps a more preferable means to survive turbulent times is to plan in advance to avoid such an extreme measure as staff reductions.

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