PR View by ProQuest

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When choosing a celebrity product spokesperson in the scrutinized world of pharmaceutical communications, it's essential that great care and consideration is put into the selection. Celebrity designer Ty Pennington has worked with Shire for the past four years on a variety of initiatives, including telling his personal ADHD story to millions of Americans with Shire's annual "ADHD Experts on Call" event. In embarking on a celebrity campaign, it is imperative to find a genuine personality who reinforces the product message through their personal and professional life.

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