JEUNE LUNE CHARTS A NEW COURSE

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posted:5/27/2010
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Description: Marketing director Scot Covey summarizes the problem: In essence, Jeune Lune has been covering budgetary shortfalls by using our $3-milllon building as an endowment, borrowing against the equity in it. Phase-one objectives include sprucing up the physical plant (to tempt audiences with better chairs and air conditioning); to retire all long-term debt; and to leverage existing assets-the building and an acclaimed repertoire-into rental and touring income.
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