There is an exciting and rapidly evolving world of standards in speech technology. It will cover important standards in speech, emerging standards, and innovative new ways to apply them to improve existing applications and create totally new ones. This is EMMA (for Extensible MultiModal Annotation), and it comes from the World Wide Web Consortium (W3C). Essentially, EMMA standardizes the representation of user inputs across modalities, the intentions behind them, and extra information about the input (the annotations). Implementations of EMMA are currently being sought by the W3C to confirm the standard's usability and value in speech and multimodal applications.