The larger-than-normal turnout in the US presidential primaries indicates that interest in politics in 2008 is stronger than usual. And that heightened awareness by voters could mean that politicians will be paying more attention to the needs of constituents, including credit unions and their members. Industry veterans like Dennis Dollar, principal partner in the Dollar Associates, say political involvement has never been more important for credit unions. A former chairman of the National Credit Union Administration Board, Dollar advises a three-step approach to political involvement, a strategy he refers to as "the three A's." The first "A" stands for "apply." Dollar explains that credit unions and their members must apply themselves and "be vigilant in courting political candidates." Dollar's second "A" is for "active." The last "A" represents "always," as in constantly staying in touch with elected representatives. Dollar says volunteering for political candidates should come naturally for credit union members. Dollar believes credit unions and their members must keep the pressure on candidates.
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