Editors and photographers often take the meaning of color in communication for granted. That can be a mistake, because color not only attracts the eye and stimulates peoples senses, but also can represent or symbolize ideas they wish to convey. To use color effectively, they must think of color for what it might say about the subject. They also must be aware of how colors can either complement each other or clash. By using color just because it is there, they run the risk of making chaotic snapshots filled with distractions that dilute, rather than reinforce, meaning. Photographs that the author has taken that demonstrate how color can work as communication are presented.