Industry Development Plan
1 January 2001 to 31 December 2001
Submitted to the Department of Communications, Information
Technology and the Arts
Pursuant to the Telecommunications Act 1997
Industry Development Plan January 2001 to December 20001 Page 1 of 8
Table of Contents
1. Introduction 3
2. Ownership 3
3. Mission Statement 4
4. Strategic Statement 4
Capital Expenditure 6
Strategic Relationships 6
5. Telecommunications & Information Technology Procurement 7
6. Research and Development 7
7. Export Development 7
8. Employment and Training 8
9. Reporting and Consultation 8
Industry Development Plan January 2001 to December 20001 Page 2 of 8
This plan covers the period from 1st Jan 2001 to 31st December 2001.
Amcom Pty Ltd (ACN 009 336 341) became Australia’s 22nd licenced
telecommunications carrier on 28 July 1998. Since then Amcom has rollout out
last mile fibre optic based telecommunications networks in Perth, Adelaide,
Darwin and Hobart. Amcom offers both innovative and cost effective
telecommunication services to corporate, government and small to medium
Amcom is also in the process of rollout out a 3,875 kilometre transcontinental
fibre optic link (known as Project IP1TM) between Melbourne and Perth. Project
IP1TM will be the first alternative to the existing two incumbent carriers for
customers seeking high-capacity services across the Australian continent.
Amcom currently employs 65 full-time staff in Perth, Adelaide, Darwin and
Melbourne. It is expected that staff levels will increase to 80 during the next year
due to continued expansion.
The following summary shows the change of ownership of Amcom over the past
July 1999 International Mineral Resources NL (IMR) took a 10% stake
in Amcom Telecommunications Pty Ltd.
October 1999 IMR increased its invested in Amcom by a further 40%. In
the same month IMR changed its name to FiberTel Ltd.
April 2000 FiberTel increased holding in Amcom to100%.
June 2000 FiberTel changed name to AMCOM Telecommunications Ltd
and AMCOM Telecommunications Pty Ltd changed name to
Amcom Pty Ltd.
AMCOM Telecommunications is a public company listed on
the Australian Stock Exchange. (ASX : AMM)
Industry Development Plan January 2001 to December 20001 Page 3 of 8
3. Mission Statement
Amcom’s mission is:
To be Australia's leading national broadband carrier.
To be the leader in the provision of data and IP services for business.
To be the provider of value added content and business services over our
4. Strategic Statement
Amcom has continued the rollout of a fibre optic network in Perth, Adelaide and
Darwin. We achieved a total of over 220km of fibre optic network rollout over the
past 12 months. Amcom has developed a customer base made up of all industry
sectors. Amcom customers benefit from innovative value-based
telecommunication services backed by excellent service and support.
The implementation of an Internet Protocol (IP) switching technology across our
own fibre optic network has also enabled Amcom to develop and market leading-
edge services to customers. This places Amcom in a very strong position for
growing its business by utilising lower cost technology than legacy networks, as
well as providing services that meet today’s and tomorrow’s business needs.
Amcom has also been successful in accessing some 220 buildings around
Australia by working with building owners and property managers. This has given
us fast penetration of CBD buildings and access to the tenants/customers.
Amcom also established a Network Operating Centre to ensure that our networks
are pro-actively monitored and managed 24 hours a day, seven days a week.
In the latter part of the previous Industry Development Plan, Amcom commenced
the planning process of rolling out a fibre optic network between Perth,
Industry Development Plan January 2001 to December 20001 Page 4 of 8
Kalgoorlie, Adelaide and Melbourne. This network will be a total of 3,8750km in
length and equipped with the latest DWDM transmission equipment.
Specifics by Region :
Amcom’s fibre optic network in Perth is now well progressed and the focus over
the next 12 months will be on providing the most advanced switch network
services in the industry. Amcom already is able to offer the following services:
Amcom will deliver innovative solutions to business. Network extension will
continue as an ongoing process in delivering services to a growing customer
Infrastructure build will continue within the Adelaide CBD and greater
metropolitan area. Deployment of both SDH & Gigabit Ethernet networks is
planned for the next 12 months.
Infrastructure rollout will continue based on projected new business
opportunities. The implementation of an advanced switched network will depend
on the level of business in Darwin over the next 12 months.
Amcom began a last mile fibre optic network rollout in the Hobart CBD over the
past 6 months. Rollout will progress in-line with projected business opportunities.
Project IP1TM – Cable Rollout between Perth and Melbourne
During the next 12 months, Amcom will have completed part of the Melbourne to
Perth rollout with a more detailed time-table shown as follows:
Industry Development Plan January 2001 to December 20001 Page 5 of 8
Melbourne - Adelaide Sep 2000 9 months
Perth – Kalgoorlie / Bunbury May 2001 10 months
Kalgoorlie - Adelaide Jul 2001 12 months
Amcom’s anticipated capital expenditure is broken up into Last Mile (City) and
Long Haul Inter-capital) networks:
Last Mile Networks
Over the next 12 months will focus predominantly on connecting new customers
to the exiting network. Capital expenditure will cover both below ground
infrastructure as well as switch equipment.
Long Haul Networks
Over the next 12 months capital expenditure will cover network construction,
optical switch equipment and cable stations.
Amcom has formed a number of strategic relationships covering the following:
Amcom has established a number of strategic commercial relationships with key
suppliers. Amcom places a great deal of importance on its relationship with
suppliers and also maintaining a local procurement policy.
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Organisation Concerned Nature of Relationship
Supplier of consultancy and outsourced
Compuware Technical consultancy services
Cyber Research Consultancy
Enterasys Networks Equipment Supplier
NDC Network Construction
Diversified Services Network Construction
5. Telecommunications & Information Technology Procurement
Amcom’s network is now entering the second phase of network development
with the implementation of a switched network. Amcom has selected a multi-
vendor switched network solution based on Marconi and Cabletron switch
products. Amcom’s network will utilize both ATM/SDH and Gigabit backbone
Project IP1 will procure products and services locally wherever possible.
6. Research and Development
Amcom has embarked on a number of R&D projects. The main focus of the
products is orientated around delivering new products and services to customers
as well as cost effective deployment of networks.
7. Export Development
Amcom’s focus over the next 12 months will be to rollout telecommunication
networks in Australia. Amcom will consider the opportunities to maximize the
benefits of its in-house expertise, however, over the next 12 months, it is
anticipated that no export opportunities will be pursued.
Industry Development Plan January 2001 to December 20001 Page 7 of 8
As Amcom’s network delivers extremely high bandwidth (broadband), it is
anticipated that one major benefit would be the ability to establish remote
services such as a Call Centre. This means that people may enter the work
force, in a suitable environment, without having to travel to the central business
district. Amcom has tabled this concept with the WA Department of Commerce
and Trade as well as other local government authorities.
8. Employment and Training
Amcom’s staff levels have increased over the past 12 months. It is Amcom’s
intent to increase staff levels in line with operational requirements. Amcom’s
anticipated staff changes are illustrated below:
Function Current Year 2001
Senior Management 4 5
Sales, Marketing & Bus Development 16 20
Finance, Admin & HR 11 11
Installation Staff 13 14
Operations & Project Management 13 15
Engineering & Technicians 8 15
Total 65 80
9. Reporting and Consultation
Amcom intends to publish a public summary of its industry development plan
within 90 days of receiving ministerial approval. Amcom will also provide an
annual report and public summary at the end of each financial year covering the
activities of the company during the previous year and outlining any revision to
the industry development plan as originally submitted.
Amcom will submit written notice to the Minister as to any matters that may affect
the achievement of the industry development plan as outlines in the original
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