LOGO DESIGN A - Option 2

							LOGO DESIGN A - Option 2




  Design      The key word in the Company’s name is ‘link’, so the links of a chain
Rationale     was chosen for the logo. The interlinked chains represent unity and
              teamwork, while the arrangement of the chains in a straight line shows
              movement forward and progress. This idea of a dynamic progress is
              further emphasised by the arrow-like lines at the start of the chain. The
              thick even lines of the chains show of the strength of the links.


              Three chains were chosen because good vibrations of the number 3 –
              the person (mind, body, spirit), family (father, mother, child), time (past,
              present future), etc. However for mylynk, it represents the progression of
              the business – first the concept, followed by the product, then the sales
              and servicing. Again here we emphasise on progress and development.


              With regards to colours we chose the warm earthy colours of nature to
              reflect on the warm service given by mylynk. The golden hues also
              shadows the success of the Company. Two colours are used to show
              balance and harmony. The darker shade was chosen for the centre chain
              to represent the inner strength at the core of the Company.


              There you have it. A simple effective picture to bring forth the positive
              values of mylynk – progress, strength, unity, completeness, teamwork,
              balance, harmony and success. Eight values – by the way Eight or “fatt”
              is the Chinese word for good luck.