Good Design in PowerPoint by ito20106


									Good Design in PowerPoint

       The Cain Project in Engineering and
             Professional Communication
                            ENGINEERING SERIES
Making Use of Design Elements
• Design elements allow reinforcement
• Strategic choices create interest
• Practice develops judgment
  – Analyze what you like
  – Borrow with what you like
  – Use choices coherently
Your Design Options
• Templates      • Text
• Design rules   • Graphics
• Colors         • Special effects
• Fonts
• Effects and
Choosing a Good Template
• What is the mood/image
  you want to convey?

• Very dark or very light
  backgrounds work well

• Simple backgrounds
  work well
To Choose an Existing Template
Step 1:
                     Select Design

                      Click OK
To Choose an Existing Template
Step 2:
          Select the one you want to use   Hit “OK”
To Design Your Own Template
• Write down words to suggest the image you
  want your choices to convey
  – Such as “technical,” “professional,” “strong”
• Choose a background color appropriate for
  the room and lighting
• Choose a font and colors that
  – match your image choice
  – yield strong contrast and legibility
• Follow basic design rules
 Palatino or Times New Roman suggests Financial Business

    Helvetica suggests Process Industries

    Futura suggests Environmental Firms

Typical Font and Color Combinations
Basic Design Rules

Rule 1: Use blank space to group or separate items

Rule 2: Use visual balance to please the eye

Rule 3: Create contrast to make objects stand out
Organize with Blank Space

                                                         Identify groups
                                                         of items
                                                         separated by
                                                         Blank Space in
                                                         this Web Site

•   Blank Space: An empty area
•   Directs viewer’s eyes
•   “Pushes” or groups items and separates them from others
Use Contrast to Group, Emphasize

                           Contrast by font, color, or size
          Contrast occurs when 2 elements are different
Engineering contrast should be functional, not decorative
Choose Colors for Legibility

Well-lit room
 use light background/
     dark text and visuals

Dimly-lit room
  use dark background/
     light text and visuals

Strong light reduces contrast on dark background
Avoid Vibrating Colors

          Bright complementary colors
    that are close to each other in intensity
           “vibrate” or reduce legibility
Learn Color Basics at Poynter!

Choose Easy-to-Read Fonts

   Good for print         Good for projecting

        E                           E
                              Sans Serif
   Serif (“tail”)            (uniform shaft width)

Such as Times New Roman      Such as Arial
Font Aspects Affect Legibility
• Contrast between background and text

• Uniform shaft width       S
                           32 pts Times
• Size of font
                           Drop Shadows
                           Reduce Legibility
• Type treatment of font
Choose Effects to Support Points

• Avoid slow moving or fancy effects:
   – Crawl in
   – Swivel
   – Spiral

• Effects should have a point / support your concept
• Don’t overuse special effects
• Keep effects and transitions consistent
Use Text Properly
• Use keywords and phrases instead of sentences
• Avoid “orphans”
  – This is an example of an
• Be consistent in your capitalization
• Use grammatical parallelism
Design to Match Audience Action
• Your audience...        • So you . . .
  – Skims each slide         – Use only essential info

  – Looks for critical       – Guide their eyes with
    points, not details        hierarchy, color

  – Needs help               – Use big. legible fonts and
    reading/seeing             framing blank space
Displaying Text

           Short phrases
       Grammatical parallelism
Bullets Help Audience
• Skim the slide
• See relationships between information points
• For example, this is Main Point 1, which
  leads to...
   – Sub-point 1
   – Sub-point 2
  (To get back to previous level: use “promote” or “demote”
    arrows at top)
To Use Bullets
• Select the “bulleted list” or “two-column list” slide
  (from the 12 pre-designed slide formats)
• Type a phrase then hit “return”
• Type a second phrase, hit “return” then hit “tab” to
• OR use “promote” or “demote” arrows at top to create a
  bulleted hierarchy
Matching Bullets to Your Image

• Go to “format” and then “bullet”
• Select the style, color, and size of the
  bullets you’ll use
• OR highlight text you wish to bullet and
  select the bullet button at top
Text Display Tips

• Use vivid, concise phrases or imperatives
• Write complete sentences only in certain
  – Hypothesis
  – Questions
Use Parallelism
• Put similar ideas in similar forms
  – Same part of speech
  – Same type of clause or phrase
  – Complete sentences
• Reinforce with color, type treatment,
  place on screen
Use Parallelism                 Equivalence
Parallel:                  Not Parallel:
• Use keywords             • Use keywords
• Avoid wordiness          • Wordiness is bad
• Opt for bullets          • You should opt
 VERBS                       for bullets

Each verb expresses an action of equivalent importance.
List similar items in the same grammatical form.
Revise for Grammatical Parallelism
• Not Parallel:
  Criteria to Assess Alarm System
  – Price
  – Effectiveness
  – How easily the alarm could be installed
• Parallel:
  Criteria to Assess Alarm System
  – Price
  – Effectiveness
  – Ease of installation
Parallelism: Your Turn
• Make the following list of sub-points parallel:

• Reliable data collection relies on
   – Consistent use of techniques (pipetting, making
   – Correctly calibrated equipment, such as balances
     and pipettors
   – Researcher bias is minimized (expecting data to fit
     model; conflict of interest)
Displaying Visuals
• Insert needed visuals
• Use color
• Resize appropriately
• Draw attention          That was purely
Resize Images: How to . . .
• Click on the visual you wish to resize
• Go to “format” and then “object” or
• Select “size”
• Change size and scale
• OR simply click and
  drag the corners of the image
Simplify and Draw Attention
Animating: Tips
• Custom animation allows you to animate
  text, visuals, or line work
• Custom animation should be used
  purposefully (and sparingly!)
  – Animating should help audience comprehend
    your message

  – Don’t animate solely for aesthetic purposes
Offer Familiar Images First
• Offer figure or
  image familiar to
  audience first
• Technical image
• Water treatment
  simplified for
Give Technical Images Next
• Build toward technical
• Sequence: Photo /
  diagram/ schematic/
  technical drawings
• Technical water
  treatment example
Present Images Realistically
Don’t distort images
Use Legible Graphics
• Don’t stretch Web
  images to the point
  of graininess
• Don’t shrink them
  to be too small to
Avoid Overused, General
Make Choices Work Together
• Blank space and balanced items create
  meaningful organization
• Color, contrast, and point size indicate
  importance and direct viewers’ attention
• Text reinforces speaker’s voice but should
  not overload or distract
• Special effects and images indicate
  relationships and emphasize aspects
Rehearse with a Coach
• To evaluate how well your
  visual choices work with your
  spoken presentation
• To make sure images are
• To test visual aids under
  expected room conditions
Lead through Excellence
in Engineering Communication
More resources are available for you

•   under “Engineering Communication” at
    Connexions at

•   at the Cain Project site at

•   in your course Communication Folder in

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