"The Buzz about Melbourne"
The Buzz about Melbourne CEOs Message Before you read on, it might be worth getting yourself a coffee...this is a bumper issue! Last week, I was fortunate to be in Parramatta supporting the development of their destination plan. You may ask why a passionate advocate for the Melbourne tourism industry is spending time helping out Sydney, when there is so much work to be done back home? Being the number 1 Capital City for visitor expenditure for two years in a row is a hollow victory, when our neighbours to the North are struggling. The reality is that we need Sydney and NSW to kick on. Victorians have learnt the power of co-operation and collaboration. It is one of the big reasons that Melbourne and Victoria have so much reason to be optimistic as we march towards the summer holidays. Parramatta is an interesting place. It faces many of the issues Melbourne did 15 years ago... low self confidence, empty city streets on weekends and a concern that tourists are going to wreck the life of residents. A number of destinations in Greater Melbourne face similar issues. Destination Melbourne recognises the need to support local governments throughout Melbourne. We are teaming up with Tourism Victoria and the City of Melbourne to lead a Local Government Engagement process focussed on the $2.6 billion Visiting Friends and Relatives Market (VFR). We can all make a difference to the development of Melbourne as an outstanding global visitor experience. By participating in co- operative marketing campaigns, working on our businesses to improve performance and supporting each other in the spirit of co- operative competition. This includes supporting Melbourne Airport’s upcoming Fly Melbourne Campaign. Speaking of significant events... 25 entrepreneurs, innovators and risk takers will graduate from the Melbourne Tourism Industry Leadership Program in October. I had the pleasure of dropping in to the program for the last hour of the recent MTILP workshop at MCEC. The quality of conversation and thinking was outstanding. If the participants of this program are any guide, the industry in Melbourne has a very bright future indeed. On a more humorous note am pleased to advise that the Tourism Association of Surfing Tragics Victoria has formally convened and Garry Burns has accepted his nomination as patron. For more information go to Facebook and do your bit to support Victoria’s newest tourism association. Melbourne Tourism Industry Exchange – A Networking Extravaganza! The second Melbourne Tourism Industry Exchange at Etihad Stadium saw nearly 500 people getting together to share stories and do business. It was another great example of people engaging at a grass roots level in tourism. We have received some amazing feedback from exhibitors and participants and we now have a bagful of new ideas on how to raise the bar even higher next year. West Gippsland Tourism was chosen as the most outstanding exhibitor by special guest presenter Coxy who said they were in a league of their own. Congratulations to the exhibitors and people who invested their time and energy in making the MTIE another big success for the industry. The team at Destination Melbourne would like to acknowledge the generous support of BDM, Etihad Stadium and Waterfront City who helped make the event possible. To find out how you can become involved in the 2010 exchange, please contact Kellie Monger on 9869 2444. DML up to their elbows in Docklands The team at Destination Melbourne recently headed down to Va Bene in Docklands for some pizza making classes with head chef Marisa Travain. A great time was had in learning this great tradition of pizza making and the Va Bene story. Va Bene translated in English means “all good”. In most parts throughout Europe, community is the most important thing. People enjoy their spare time sitting around in large groups of family & friends laughing and enjoying great food & wine taking every moment as it comes - Life is simple if you ask them.... everything is “all good”. The recent development of Va Bene Pizzeria @ Central Pier has been completely motivated by the desire to enjoy authentic Italian flavours in the simplest of styles; exquisitely prepared pizza art, alongside traditional pasta dishes just like Nonna used to make back home. Pizza making classes are available for corporate team building or just a good excuse to have some fun and make great pizzas. For information visit www.vabenepizzeria.com Industry Development Opportunities Destination Melbourne is hosting several Tourism Excellence Program workshops over the coming months. They are a great opportunity for tourism businesses to work on their business and improve performance: Understanding your Customers Needs and Expectations – October 9 This intensive one day workshop is hosted in conjunction with West Melbourne Tourism. It will help you revisit how you deliver great customer service in your business and give you the tools to set your business apart from the rest of the pack. For more information and registration details Click here International Tourism Marketing – October 21 This half day workshop is ideal for businesses planning to embark on international marketing program, or seriously considering how to tap into Victoria’s growing inbound market: • Review inbound tourism trends and forecasts for key target markets • Recognise the importance of understanding the different motivations wants/needs, cultural differences and travel styles of the inbound traveller • Consider how working collaboratively with other businesses can help optimise success For more information and registration details Click Here Spa Business Development – October 28 This full day business development workshop for spa managers and spa property owners will cover: • Global trends and recent development explored in relation to the Australian Spa market • The client journey explored – how to create lasting memories through exquisite experiences • Making it happen - profitable time and financial management of the business • Understanding our customers, buying behaviours and marketing planning and implementation • Looking after your people For more information and registration details Click Here Business and Marketing Planning – October 29 Often businesses develop business plans to raise finance and then let them gather dust in the filing cabinet. Even more budding entrepreneurs don’t even bother to put their thinking into a strategic framework. If you are wondering why your business is not firing, or are looking for new ways to grow your business then may be a day spent free of interruptions and supported by facilitator who understands business may be the go: • Cover the process and purpose of business planning • Identify benefits of an effective business plan for you, your business and your customers • Review a business plan case study and identify key learnings • Reflect on your current business plan and identify strengths and areas for improvement • Describe potential challenges to developing and implementing your business plan - and identify ways to overcome these challenges For more information and registration details Click Here The Tourism Excellence Program is supported by Tourism Victorian and Vecci. If you would like more inforation please go to http://www.tourismexcellence.com.au/ or contact Renee Ashcroft on 9869 2413 or firstname.lastname@example.org Upcoming Marketing Opportunities with Destination Melbourne Family Campaign – You Can’t Do This at Home Destination Melbourne is delivering a $200,000+ campaign in partnership with attractions and accommodation providers from Melbourne and Regional Victoria. The campaign will target Victorian families over the summer and Easter School holiday periods. Destination Melbourne is working with media partners Prime TV and the Herald Sun to deliver a far reaching campaign built on TV, print and online. Tourism Victoria are supporting with a dedicated online campaign page on www.visitvictoria.com It’s exciting to see the campaign nearly double in size on last year. It would not be possible without the great support provided by Victoria’s leading attractions. Limited opportunities are still available for accommodation providers to partner in this campaign, for details contact Lisa Newman on 03 9869 2444 or email@example.com Melbourne Accommodation Guide 2010 Now is the time to secure your place in the 2010 Melbourne Accommodation Guide. The Accommodation Guide is a high quality publication that showcases the leading accommodation available in Melbourne, including comprehensive information on key features of each property, approximate price ranges and any accreditations and star ratings. The 2010 edition will see a brand new distribution strategy. For the first time we will distribute via Spice Magazine and Vogue Entertaining & Travel to reach high value cohorts in the business and leisure market. For more information including advertising rates please Click Here or contact John McGaw on 9869 2444 or email firstname.lastname@example.org Regional Victoria Planners Guide 2010/11 The 2010/11 Regional Victoria Planners Guide is being produced by Business Events Victoria in partnership with Tourism Alliance Victoria and Destination Melbourne. The guide is the essential reference for event planners planning conferences in regional Victoria. The guide will be launched at AIME 2010, and heavily marketed to the corporate sector, especially those based in metropolitan Melbourne, Government agencies and major event planners. The planners guide is supported by http://www.businesseventsvictoria.com/ Every business listed in the Planners Guide receive a FREE listing on the website which receives over 100 hits a day from business event planners. For more information please Click Here or contact either Lisa Newman or John McGaw on 9869 2444 Melbourne Style Magazine – Summer Edition The new summer edition of Melbourne Style will have a new fresh design and will reach more than 250,000 regional Victorians in early December. Melbourne Style Summer highlights all the best things to do in our great city during the warmer months. A key focus will be the huge events calendar, alfresco dining, roof top bars and the latest accommodation deals for the season. It will be distributed via the Herald Sun (Regional Run) on Monday December 7. To find out more information please click here for the prospectus. Advertising opportunities are still available. Enquiries to Lisa Newman on 9869 9406. Hot Deals If you have not already embraced online to promote your business, then you are not in the race. Destination Melbourne and Tourism Victoria are committed to providing low cost and highly effective online promotional opportunities to the industry. Destination Melbourne is pleased to offer the tourism industry the opportunity to list their business in the Hot Deals section on www.visitvictoria.com This web page has been designed to allow accommodation providers, attractions and event operators the opportunity to list their seasonal offers online and leverage off their current print advertising through Destination Melbourne. The current summer campaign is proving to be very successful; some operators have recorded stats of 420 page views from the start of summer. To be on the Hot Deals page, you must have your product listed on visitvictoria.com To find out more about advertising in Hot Deals please contact Lisa Newman on 03 9869 2444. The NEW Melbourne Official Visitors Guide – International Version Production of the first simplified Chinese Melbourne OVG is now underway. The guide will be produced to provide Chinese visitors to Melbourne with a comprehensive overview of things to see and do during their stay. 50,000 copies of the guide will printed with distribution through international airside Melbourne Airport, in market and key distribution points city wide including Melbourne’s leading hotels and attractions. Advertising space has sold out for the summer edition however there are still some opportunities available for autumn. For more information please contact Lisa Newman on 9869 2406 or email@example.com Industry News Stella Hospitality Group announces new corporate identity One of Australia and New Zealand’s largest accommodation providers, Stella Hospitality Group, has changed its name to Mantra Group. The name change follows an announcement by owners CVC Asia Pacific that the Stella Group has been restructured and recapitalised with Stella Travel Services and Stella Hospitality Group being separated into two independently operating businesses. The Mantra Group, which employs more than 3500 staff, will continue to operate the widely recognised Peppers, Mantra and Breakfree brands. There are currently 140 resorts, retreats, hotels and apartments throughout Australia and New Zealand. Mantra Group Chief Executive Officer, Bob East said the rebranding heralded new growth and expansion, with the company signalling its intentions to increase the size of its existing portfolios and introduce the Peppers product into a CBD environment. The Japanese Tourism Council Regains Momentum In a positive development key international marketers from the Victorian tourism industry have breathed new life into the Japanese Tourism Council. The JTC is working with Tourism Victoria to put on a welcome lunch and networking event with Japanese agents on Monday 5 October. This event is a great opportunity for industry to meet and network with key local Japanese ITO's and agents from Japan as part of a Tourism Victoria organised trade familiarisation. To register your interest please contact Matt Jones on 03 9252 2494 or email firstname.lastname@example.org MCVB Continues Business Events Success Despite increasing international competition and a tough global economic climate, Melbourne continues to attract record numbers of international Business Events to Melbourne. Within the last financial year alone, the Melbourne Convention + Visitors Bureau (MCVB) secured Business Events that will attract more than 81,000 delegates to the city, expected to inject more than $340m into the Victorian state economy. MCVB has now secured 51 international Business Events for the Melbourne Convention Centre, expected to bring more than 100,000 delegates to Melbourne and Victoria. Most recently, MCVB secured the 19th Congress of the International Ergonomics Association, estimated to attract 1,100 delegates to Melbourne and Victoria in 2015. Tourism and Transport Forum appoints new Executive Director The Tourism and Transport Forum (TTF) has announced the appointment of Brett Gale as its new Executive Director. Mr Gale will be responsible for the day-to-day management, membership and advocacy of the peak national industry association, providing depth to TTF’s public affairs and policy initiatives and bolstering advocacy in transport and tourism issues. Tourism Workforce Development Workshop ATAP are holding a Tourism, Hospitality & Events workshop on workforce development and industry trends in Melbourne on 13 October. This half day workshop will bring together industry leaders to discuss developments and trends in the Tourism, Hospitality & Events industries to provide Victorian specific information to the Service Skills Australia Environmental Scan 2010. This is an opportunity for the industry to have a direct impact on current and future government initiatives. To register phone Hayley Page on (03) 9621 1777, or email email@example.com by 7 October. Tourism Alliance Victoria Annual Members Luncheon – October 14 Tourism Alliance Victoria invites you to attend the 2009 Annual General Meeting followed by the Members’ Luncheon. Following the success of last year’s event, this year’s AGM and Luncheon will again be held outside Melbourne, at the beautiful Chateau Yering Historic House in the Yarra Valley. The event will include a sumptuous two course meal along with an opportunity to hear industry updates from Kiff Saunders, Director and Chief Pilot of Global Ballooning and Jodie Willmer, Chief Executive Officer of Travellers Aid. The recipient of round five of the Lynette Bergin Tourism Fellowship will also be announced, as well as the opportunity to hear a project update from last year’s award winner Matt Jones from the Royal Botanic Gardens Melbourne. Click here for event details and to register. HMAA Awards The Victorian Accommodation Awards for Excellence provide a rare opportunity for the industry to come together and celebrate the success of Victoria’s premium accommodation providers and honour those outstanding individuals within the industry. This year’s more intimate Gala event, promises to follow HMAA’s tradition of delivering a fantastic evening of glamour and entertainment...we look forward to seeing you all there. The HMAA Awards will be held on the 30 October 2009 at the Radisson Flagstaff Gardens on William Street, Melbourne. More information is available by calling HMAA on ph: 03 8662 5140. Further information Click Here ‘Registrations of Interest’ open for delegates for International Healthy Parks Healthy People Congress 2010 The inaugural International Healthy Parks Healthy Congress 2010 will be staged at the new Melbourne Convention and Exhibition Centre, 11-16 April 2010. This ground-breaking and comprehensive event will delve into the indisputable link between nature and well being. It will showcase international research and bring together experts from many fields across the globe to provide an innovative and vital path forward for improving the health of people and nature. Over two hundred sessions across five days the Congress will raise awareness of recent research, highlight case studies and facilitate discussion regarding the advantages of, and opportunities for, future collaboration across sectors at local through to global levels. Get updates and register your interest at: http://www.healthyparkshealthypeoplecongress.org/ Industry Resources www.destinationmelbourne.com.au Have you rediscovered Destination Melbourne’s new industry website yet? If you want to know what industry events are coming up, find out about current marketing and industry development opportunities, or get access to the latest tourism research then this is the website for you. We have built links to other key organisations in the industry and created a media centre where you can access Destination Melbourne newsletters and media releases. This website has been built for the industry as a key reference and guide to the way tourism works in Melbourne. If you have ideas or suggestions how we can improve it please let us know. Get involved, be engaged and visit us at http://www.destinationmelbourne.com.au/index.php Latest tourism forecast figures released The Tourism Forecast Committee (TFC) has released its latest forecast highlighting the fact that despite the global economic recession, Australia has gained market share of a fast falling international travel market. This has been aided by a combination of factors, such as expanding international capacity on Australian routes which has led to a substantial increase in the depth and scope of airfare discounting on Australian routes. This trend is expected to continue for the remainder of the year, if not to the same degree as occurred in late 2008 and early 2009. The TFC forecasts the number of international visitor arrivals to Australia to decrease 4.0% (or by 221,000 arrivals) to 5.4 million in 2009, the biggest decline since 1989, when arrivals fell 7.5% after the strike by Australian pilots. The value of international visitors to Australia (or Total Inbound Economic Value: TIEV) is projected to fall 2.1% to $24.2 billion. For more details or to view the report at Tourism Research Australia click here. New Product National Sports Museum – ‘Exhibitions Gallery’ 'Exhibitions Gallery' is the new event and catering space inside the MCG's National Sports Museum. The National Sports Museum is a unique attraction showcasing more than 2,500 objects related to the greatest moments in Australia's proud sporting history. During September 5 to October 31 2009, the 'Exhibitions Gallery' will come to life featuring the many characters immortalised by the patriarch of Australian Rules, cartoonist - William Ellis Green OAM . It truly provides a wonderful setting for a 'top-end' function experience. The capacity of the National Sports Museums' 'Exhibition Gallery' is 150 cocktail style, providing a high level of intimacy within the designated catering zone, with guests also able to explore and discover the entire museum. Private catered event opportunities exist outside of public operating hours, therefore inclusive of mornings and evenings alike. For more information please contact Frank Scifo, Sales and Marketing Manager, Epicure Catering - Melbourne Cricket Ground on 03 9284 2344 or email firstname.lastname@example.org Charcoal Lane It’s not often that you associate an up-and-coming restaurant with a community service organisation, but that’s exactly what makes Mission Australia’s Charcoal Lane restaurant so distinctive. You can sense that Charcoal Lane is special as soon as you walk through its door. Created within a beautiful heritage building in Gertrude St, Fitzroy the restaurant features delicately hand painted ceiling panels and individually constructed ‘eel trap’ lampshades. Head Chef Damien Styles’ menu is equally unique – a fusion of modern Australian food and native flavours. Charcoal Lane was made possible through a partnership with the Victorian Aboriginal Health Service (VAHS) and the Victorian Government. It provides the opportunity for Aboriginal and disadvantaged young people to transform their lives through traineeships and apprenticeships within the restaurant. Mission Australia invites corporations and individuals to sponsor a trainee or apprentice participating in the program. To learn more about how your support can help transform the life of an Aboriginal or disadvantaged young person, please contact Chris Stevenson at Mission Australia: 03 8615 2213; email@example.com Charcoal Lane 136 Gertrude Street, Fitzroy, Victoria. call 03 9418 3400 or visit http://www.charcoallane.com.au/ http://www.missionaustralia.com.au/ Style after Dark Spring means the reopening of the South Melbourne Market Thursday night market – “Style after Dark”. Get re-acquainted with one Melbourne’ great markets and find: • Vintage and collectible clothing • Locally-made designer wear • Live entertainment • International cuisine • Fine wine and boutique beer Under the Verandah, Coventry & Cecil Sts, South Melbourne. www.southmelbournemarket.com.au