Crisis Communications the Media

							     Crisis Communications & the Media




                                    Frank McCarton
                              Chief Deputy Director
California Governor’s Office of Emergency Services
       Governor’s Office of Emergency Services

   OES Mission

Coordinate State’s
Response & Recovery
to Disasters

Manage State’s Law
Enforcement and Fire &
Rescue Mutual Aid
Systems
        OES Office of Public Information

Coordinate the State’s message

Often take lead on dissemination

Liaison for Governor’s Office
on communication issues
related to any disaster

Utilize Emergency Public
Information Plan

Joint Information Center –
Backbone of crisis
communications response
          Media Centers

JIC – Joint Information Center (OES)

ENC – Emergency News Center (SONGS)

JMC- Joint Media Center (DCPP)
            Why a JIC?
On major incident, large or small, JIC
allows you to coordinate dissemination of
information
“Feed the Beast”
            Why a JIC?
A JIC helps to instill confidence in the
community that government is there, is
doing everything possible to fix the
problem, and will keep the public informed
as the incident
evolves
9/11 – Ground Zero JIC
September 11, 2001

08:46   North Tower is hit
09:03   South Tower is hit
09:59   South Tower Collapses
10:29   North Tower Collapses
12:00   Temporary EOC
        activated
Collapsed   Partially Collapsed   Severely Damaged   Minor Damages
      W T C Response


$83 billion     Estimated damage to NYC’s economy
125,000         Jobs lost
13.45 million   Square feet of office space destroyed in six buildings
13.4 million    Square feet of office space displaced
1.4 million     Projected tons of total debris removed from site
652,713         Tons of debris removed
126,543         Tons of recycled steel removed
$14 billion     Estimated cleanup cost
> 6,000         Injuries directly related to the attack
12,860,000      Meals served to rescue and recovery workers since 9.11
36              Air quality testing stations
7,381           Patients seeking care at DMATs
934             Canines seen at VMATs
        9/11 Ground Zero JIC
Multitude of local, state, federal agencies
involved at Ground Zero
–   Rescue Ops
–   Environmental Monitoring
–   Cleanup


Essential for NY Office of
Emergency Management
to maintain control of
message
     9/11 Ground Zero JIC
Setting up the JIC
– NY OEM Emergency
  Operations Center and
  JIC destroyed in attack
Media chasing the story
throughout Ground Zero
JIC needed to provide central information
point for media
JIC institutes media controls and access
Access Control
– Multiple Areas
– Multiple
  Perimeters
– Training
  Requirements
      9/11 Ground Zero JIC
Coordinated the assembly and dissemination of
pertinent information.
 – JIC controlled the flow of information for a
   consistent message
 – Served myriad national
   and international news
   organizations
 – Handled more than
   25,000 press inquiries
      State OES JIC Org. Chart
                  Chief, IPA/Lead PIO
                     JIC Manager




       Rapid Response
                                 Admin. Support
      Information Flow




                 Research and Writing
News Desk                                Media Liaison Desk
                         Desk
            Joint Information Center
Brings participating agencies
together – PIO Team

Coordinated, consistent, single
message – One Voice

Single point of
information –
One stop shop

Effective rapid
response –
Stop the rumors
              News Desk
Answer all incoming calls – media and general
public
Media callouts
Gather intelligence
and information
from field PIOs
and operations
centers
Media monitoring
and analysis
     Research and Writing Desk
Develop news releases,
talking points, fact sheets
and other EPI documents
Maintain incident Web site
Conduct in-depth
research for future
projects or
publications
      Media Liaison Desk
Manage on-scene media
Planning/scheduling of
pending interviews
Identify media issues
and questions that
need to be addressed
by JIC
Participate in
background interviews
            JIC Setup Checklist
ID JIC Location        Agency Logos
– Permanent Facility   Podium and/or mult. Box
– Mobile Facility
                       Activation/Operation
ID Key Players
                       Procedures
Get PIOs’ Contact
Information            Training and Exercise
Equipment
–   Phones
–   Computers
–   Fax
–   Printer/Copier
–   TVs
–   Status Boards
Communicate with one voice – no
   matter whose voice it is
Questions?