Mr & Mrs Smith chooses Webcredible for usability testing
10 October 2008 – Webcredible, the user experience consultancy, today announced its appointment by
boutique hotel booking provider, Mr & Mrs Smith for a usability testing project on its website. The project
is designed help improve the user experience of the site and validate customer understanding of Mr &
Mrs Smith’s proposition.
Mr & Mrs Smith started out as an offline boutique hotel guidebook, with a website that was perceived
primarily as a research tool and bookshop. Since 2005, Mr & Mrs Smith added an online booking
capability to its site, which allows customers to search availability and book hotels.
It was important for the company to ascertain whether its customers fully understood its service offering.
Webcredible’s usability testing for this project consists of 12 participants performing various tasks
throughout the site. Analysis and recommendations are then communicated to Mr & Mrs Smith based on
the results of the tests.
Tamara Heber-Percy, Marketing Director and Co-founder of Mr & Mrs Smith comments, “Since adding
the online booking facility to the website, the services available to our users have greatly increased and it
is imperative to ensure that our customers our getting the best user experience possible from the website.
Webcredible’s impressive background in usability within the online travel sector made it the best choice to
carry out the necessary usability testing.”
Webcredible was chosen by Mr & Mrs Smith for this project following a three-way competitive pitch
Trenton Moss, Director at Webcredible comments, “In a highly competitive sector such as online travel,
where the website is the cornerstone of all business, the user experience of the site is crucial to the
company’s success. Mr & Mrs Smith understands the importance of usability to its customer base and we
are delighted to be working on this project to help ensure that its customers fully understand its expanded
service offering and therefore get the best experience possible.”
Founded in 2003, Webcredible (www.webcredible.co.uk) is a user experience consultancy, dedicated to
making websites easy to use, accessible to all and ultimately more effective. The UK-based consultancy
offers a wide range of services, including user-centred design, usability & accessibility testing, accessible
web design, an accessible CMS, as well as a comprehensive training programme.
With almost 200,000 monthly website visitors and a long list of global clients in the private and public
sector, including T-Mobile, Norwich Union, eBay, the BBC and the World Health Organisation,
Webcredible is widely regarded as one of the most respected consultancies in the user experience
The consultancy brings an unrivalled passion and enthusiasm to their work and their uniquely open and
collaborative approach to projects ensures clients can fully understand and contribute to the process
while gaining on-the-job training and knowledge transfer.
About Mr & Mrs Smith
Mr & Mrs Smith produces best-selling hotel guidebooks and provides a free, expert booking service for a
cherry-picked selection of more than 450 boutique hotels around the globe. View the full list of hotels in
the collection at www.mrandmrssmith.com.