In this issue...
1 Centre for Tourism &
Centre for Tourism & Hospitality Management
International Students in Of late there has been much planning, activity and » Developing and improving collaborative links
2 Postgraduate Tourism
energy dedicated to realizing the new Centre for with members and key groups in relevant
Tourism and Hospitality Management. On the communities, including peak tourism and
American students study basis of recommendations included in the recent hospitality management organizations and
ecotourism in Cairns James Cook University Cairns Campus Review, the groups, and local, state and national
Proposed link with Rydges centre has been conceptualized to recognize and government.
School of Hospitality, Cairns enhance the educative, economic and social » Exploring opportunities for the development and
importance of tourism and hospitality management expansion of teaching and other programmes,
in the North and Far North Queensland region.
3 Showcase JCU Tourism
staff The centre will be established on the Cairns campus
research projects, entrepreneurial and other
collaborative ventures; and
Professor Paul Eagles visits by the beginning of 2007 and will form a new hub for » Providing opportunities for development of staff
STCRC at JCU Cairns the university and the thriving tourism and research and related expertise.
hospitality-related business community. This notion Since beginning my employment at James Cook
4 New PhD Candidates of the business community is a key structural tenet
of the centre as external input from key stakeholders
University in 1999 there has always been
considerable debate about the relationship it has or
Philip Pearce – Out and is seen as a vital for its success. As such, significant should have with the business community. Whilst
About effort has been invested in canvassing views, the university has always striven to be inclusive and
identifying and inviting community, business and resonate with industry, as past collaborations will
5 Minke Whale Project moves
into new phase industry representatives onto an initial Joint Steering testify, this is the first time that such an initiative
Committee. This is to ensure from the outset that the has been explicit, negotiated and obvious.
Anne Sharp Retires views of these groups will be taken into account and
There can be little doubt of the significant role
acted upon. Essentially, the role of the Joint Steering
tourism and hospitality plays in the regional
6 Student Industry
Committee is to provide advice and guidance
ensuring that the centre will operate effectively,
economy. Similarly, there can now be little doubt of
James Cook University’s commitment to the
collaborate closely with the community and achieve
industry, the community and academic exclusivity of
its strategic objectives of:
the academic discipline. Through the new Centre of
» Providing academic leadership in the Tourism and Hospitality Management we will soon
development of research and related initiatives be witnessing an unprecedented level of
in the areas of tourism and hospitality collaboration for the benefit of all stakeholders.
Tourism & Hospitality Management Head
New Program Leader for Tourism & Hospitality
Assoc. Prof. Darren Lee-Ross has been appointed as the program leader for the
newly formed Tourism and Hospitality Program at JCU. The new program
combines the University’s existing tourism and hospitality courses under one area,
creating new synergies and exciting opportunities for JCU.
Darren’s areas of research interest include organisational culture, occupational
communities, service quality, work motivation and international entrepreneurship.
Contributions He also teaches in a number of undergraduate and postgraduate subjects including
HRM, Entrepreneurship, Organisational Development and Change, Business
The Tourism & Hospitality Program Research Methods, Hospitality Cultures and People, Managing Contemporary
at JCU welcomes all readers. We Organisations and Leadership.
seek to publish this newsletter
twice a year to let existing students,
former students and the wider
tourism business community know
of activities at JCU Tourism. Please
send any notes to 1
International Students in Postgraduate Tourism Courses
The JCU Tourism Program has record numbers of postgraduate Master of Tourism graduates also work at The International
tourism students in coursework degrees. The Master of Ecotourism Society (USA), a Norwegian World Heritage site,
Tourism degree has 29 students from 17 countries. These Crystal Cruise Lines and government tourism agencies. Other
students are from Europe (UK, Netherlands, Austria, Germany, new postgraduate courses are the Graduate Certificate of
Switzerland, Germany, France), Asia, (China, Japan, South Ecotourism, with 7 students and the Graduate Certificate of
Korea, Thailand), the Americas (Brazil, Peru, USA), Botswana, Tourism with 2 students. International students from Brazil,
Seychelles and also Australia. Japan, South Korea, Taiwan and USA are taking these courses,
The tourism research and teaching at JCU, tropical climate, along with 4 Australians.
ecotourism, World Heritage reef and rainforest, work Further information about postgraduate tourism courses can be
opportunities and strong local tourism industry all attract these found at: http://www.jcu.edu.au/business/tourism.shtml or
international students to North Queensland. There are 22 email:
Master of Tourism students in Cairns with another 7 students in » Heather Zeppel in Cairns: Heather.Zeppel@jcu.edu.au or
Townsville. In Cairns, the Master of Tourism students work at
» Laurie Murphy in Townsville: Laurie.Murphy@jcu.edu.au
hotels and restaurants, as tour guides, dive instructors and
photographers on reef tour boats and as volunteers at the
Gateway Discovery Centre.
American Students Study Ecotourism in Cairns
After a year of planning, 14 students with the American Institute Pennsylvania, Montana, Georgia and California. The US students
of Foreign Studies attended JCU Cairns to study ecotourism. gained credit for taking the Australian ecotourism subject at JCU
These American study abroad students took the subject, Cairns. This AIFS study abroad program in Cairns, focused on
TO2025 Australian Ecotourism and Wildlife Tourism Australian ecotourism and wildlife tourism, will run annually.
Management, from 26 June to 6 July. The AIFS Programme Director from the UK first visited JCU
Field trips visited Kuku Yalanji Dreamtime Walks at Mossman Cairns in May 2005, with a meeting identifying Australian
Gorge, Rainforest Habitat Wildlife Sanctuary, Mareeba ecotourism as the key subject to promote for north Australia.
Wetlands, Batreach and other zoos in Kuranda. This ecotourism The 2006 AIFS student group also visited Alice Springs and
subject was the key part of a 4-week study tour organised by Uluru but the 2007 study tour will focus just on Northern
AIFS, in their first program offered in northern Australia. Queensland.
The 14 American university students came from Massachusetts, Dr Heather Zeppel
Connecticut, New Jersey, Rhode Island, New York, Senior Lecturer – Cairns
Proposed link with Rydges School of Hospitality, Cairns
The Head of Tourism and Hospitality Associate Professor Darren Lee-Ross and Dr Josephine Pryce have entered preliminary
negotiations with Mr David Munt, Training & Development Manager of Rydges School of Hospitality, Cairns, to establish a new career
pathway for hospitality management students. “Essentially, this means that once students are enrolled onto the Bachelor of
Hospitality Management, they will be guaranteed casual employment with Rydges in the first year and the potential bonus of securing
a 1 year Corporate Cadetship with Rydges after graduating” Dr
Rydges School of Hospitality is very excited about the
possibility of this new link with JCU as it means that students
will be spending the first year being trained at Rydges School of
Hospitality by hospitality professionals. It will lead to JCU
students being better prepared to work within the industry and
it will also give them a vital head start in reaching their career
goals once they have graduated. Mr. David Munt says “I
strongly feel that the JCU/Rydges link will lead to graduates
becoming the most sought after in the country as a result of
their training and experience they will get from this initiative.”
Associate Professor Darren Lee-Ross
Head – Tourism & Hospitality Program
International Conferences Showcase JCU Tourism Staff
JCU tourism researchers, Professor Philip Pearce and Associate Professor Gianna Moscardo recently received the ‘Best Research
Paper’ award at a major international tourism conference held in Dublin from June 18 to 21. The award was presented at a banquet
hosted by Trinity College. Of the 148 research papers submitted for review at the 2006 Travel and Tourism Research Association
(TTRA) Conference, only 36 (24%) were accepted for presentation. Four papers were accepted from JCU, illustrating the high calibre of
research undertaken by staff. An illustrated poster presentation was also presented.
The TTRA conference is the major international conference for North American tourism researchers but was also well attended by
Australian and European Delegates. The theme of the conference was New Frontiers in Global Tourism - Trends and Competitive
Four tourism staff also presented papers at the Cutting Edge in Tourism
Research conference held at the University of Surrey in the United
Kingdom from 6-9 June. This conference was well attended by over
200 tourism researchers from the UK, Europe, Canada, Australia and
Tourism staff took the opportunity in between conferences to embark
on various teaching and research activities. Professor Pearce and
Associate Professor Moscardo travelled to Sardinia to teach a group of
executive masters students. Prior to the two conferences Dr.
Moscardo also attended an important UNWTO meeting in Madrid. Dr.
Murphy and Dr. Benckendorff collected research data for a major
international Tourist Shopping Villages study.
Attendance at these conferences generates a number of benefits for
» All of the papers will generate a return to the university through
» The presence of a sizeable cohort of JCU staff raises the profile of
the University. JCU was the best represented Australian university
at both conferences and delegates were clearly impressed by the
quality and quantity of our tourism research showcased at these
» These conferences present a useful marketing opportunity to attract
postgraduate students by showcasing JCU’s tourism scholars
» Networking opportunities have generated a number of promising
new research opportunities
» The conferences have indirect benefits for teaching because they » Photos: JCU Colleagues & Graduates in Surrey & Dublin. Lisa
allow JCU staff to remain at the cutting edge of tourism research Ruhanen, Laurie Murphy, Pierre Benckendorff, Sergio Rodrigerous,
Dr Pierre Benckendorff Gianna Moscardo, Kaye Walker, Philip Pearce
Lecturer - Townsville
Professor Paul Eagles visits STCRC at JCU Cairns
The Sustainable Tourism CRC (Cairns) Decade. While visiting JCU, Paul had the
recently hosted Professor Paul Eagles from opportunity to meet with staff & students,
the University of Waterloo, Canada. Paul is tourism representatives including the Wet
an environmental planner who has broad Tropics Management Authority and Tourism
interests in applied ecology and planning Tropical North Queensland, and visit local
theory and environmental conservation. He tourism attractions such as Skyrail, Hartley’s
has interests in the planning of national Creek Crocodile Farm.
parks and other forms of protected areas, For more information on Prof. Paul Eagles
ecotourism and outdoor recreation. Paul http://www.ahs.uwaterloo.ca/~eagles/
gave an innovative and challenging
presentation to JCU staff and students, and Photo courtesy of Duncan Watts, Skyrail
local tourism industry representatives on the
Trends Affecting Nature Tourism in the Next
» Photo: Skyrail’s Environmental
Officer, Lance Milne, Prof. Paul Eagles
& Fay Falco-Mammone.
New PhD Candidates
William Hyams is now several months into his PhD, in the Tourism Program of the School of Business and the School of Earth and
Environmental Sciences, with Dr Alastair Birtles as his principal supervisor. After having completed a Masters of Tourism and having
worked as a research assistant for the Dugong and Turtle Tourism Project over the last two years, Will’s PhD research builds upon his
growing interest in Indigenous tourism and its connectivity to holistic Indigenous conceptions of “caring for country”. His first few
months of candidature have enabled Will to develop a strong professional
relationship with the Girringun Aboriginal Corporation, a regional alliance of
nine Aboriginal tribes based in the Cardwell region, to ensure the
development of an appropriate cross-cultural research framework. Will’s
research findings will have important implications for tourism planning and
management within the iconic natural and cultural landscapes of the Great
Barrier Reef World Heritage Area and the Wet Tropics World Heritage Area.
The research will also explore opportunities for Traditional Owners to more
actively engage with the tourism industry and provide recommendations
about developing Indigenous tourism partnerships that protect the cultural
and intellectual property rights of Traditional Owners, whilst ensuring
sustainable tourism development.
Connie Loi is a new PhD candidate from Macao, a special administrative region of China.
Her project focuses on the feasibility of using entertainment as a tourism development
tool in Macao.
The thesis largely consists of 3 phases:
» First, comparing the position of Macao to that of several selected gaming
destinations and learning lessons from them.
» Then, assessing opinions and evaluation of the entertainment stakeholders (residents,
tourists, employees and employers).
» Finally, projecting the future development direction of the entertainment industry in
Macao by collecting information from the stakeholders and policy-makers.
The first study is in progress through archival analysis; the second study uses a survey
approach and will take place in Macao in February 2007 whereas the last study adopts
interview approach is scheduled for July 2007. Connie is supervised by Professor Philip
Pearce and Dr. Laurie Murphy. Connie is a full-time lecturer at the Institute for Tourism
Studies (IFT) in Macao teaching financial management and Lodging Management. She
also takes part in various researches initiated by IFT.
Philip Pearce – Out and About
For those of you who do not see so much of Professor Pearce this semester it is
because he has a period of study leave (officially known as a Special Studies
Program). The purpose of this leave is to allow academics to develop their
research and enhance their teaching areas. Professor Pearce is using the 6 month
period to work with a number of academics in other countries, especially China,
Israel and the United States. He is also planning to publish with local staff and
PhD students in the areas of backpackers, tourist motivation, tourism work
experience evaluation, tourist shopping villages and emerging tourism markets.
He has recently given a keynote address at a conference on Tour guiding in
Singapore as well as a breakfast talk to backpacking businesses on Magnetic
Island. He is scheduled to provide another keynote speech at the annual
conference of tourism researchers in Australia in Sydney early next year. This
presentation will review the history of 25 years of Australian tourism research. » Photo: Philip Pearce out and about in Singapore
(Photo courtesy Professor Dang)
As decided at the last James Cook University Council meeting in August,
Professor Pearce has been awarded a new title in recognition of his role in tourism
at JCU - it is Foundation Professor of Tourism. He will return to full time teaching and research roles in first semester 2007 and looks
forward to a new group of undergraduate and Honours students as well as continuing progress from his PhD students.
Minke Whale Project Moves Into New Phase
During the 2006 minke whale season (June-August) the Minke Whale Project, now in its
11th consecutive year of working with the GBR dive industry, began a new phase of
research with the commencement of three PhD studies into the biology and behaviour of
the whales, and the sustainable management of the swim-with-whales tourism industry.
Arnold Mangott, Susan Sobtzick and Matt Curnock (supervised by Dr Alastair Birtles &
co-supervised by A/Prof Peter Valentine or Prof Helene Marsh) each had a very
successful first field season of data collection for their respective PhD studies this winter.
By the end of August, ten different dive operators that had seen whales during the 2006
season had submitted 240 Whale Sighting Sheets, 650 passenger questionnaires, 103
‘Interaction Behaviour Diaries’ and several thousand digital images.
Outcomes from seven weeks of fieldwork on the main research vessel Undersea Explorer
by Alastair, Susan and Arnold included 77 encounters with more than 350 minke whales.
Highlights of the season include resightings of several well-known animals, such as
‘Kinky Minke’ with her new male calf (‘Moby Dick’), ‘Wiggly Nape Streak’ with her
second calf in consecutive years (‘Little Wiggle II’), and ‘Pavlova’ who has become well
known for her exuberant ‘pirouetting’ behaviour and extremely close, prolonged
approaches to snorkellers holding the ropes. ‘Feather’, ‘Skeletora’, ‘Hourglass Napestreak’
and ‘Seagull Scar Left’ were among other resights.
Analyses of data are continuing, with the presentation of preliminary 2006 results
planned for a Post-Season Industry Workshop in December this year. For more
information on outcomes and highlights of the 2006 season – check in to
www.minkewhaleproject.org (currently being updated with new content) over the next
few months. The Minke Whale Project research team are very grateful to the owners,
managers, crews, skippers and office staff from those vessels that have helped with this
» Photos: Top: ‘Pavlova’ pirouetting for the year’s data collection. We are particularly indebted to Louise Bernstein & Grant Moulang
cameras. Bottom: Susan and Arnold keeping
watch for minke whales on Undersea
– the new owners of Undersea Explorer – who are continuing to support our fantastic
Explorer. (Photos courtesy of Alastair Birtles and highly productive collaboration.
& Undersea Explorer) Alastair, Arnold & Matt
Minke Whale Project Team
Anne Sharp Retires
Anne Sharp who has been a key administrative figure in the life gratitude. Anne has been a pivotal person in typing the PhD
of Tourism at JCU officially retired from her position in mid theses of several people and has assisted with many others. She
August. In the seventeen years she has worked with Tourism, has contributed considerably to the training and professionalism
Anne has held a number of roles including the first Departmental of other general and administrative staff. Further, Anne has also
Secretary, School Secretary and School Publication Officer. For provided sound advice to academic staff on publication
many students (and many staff) Anne’s role in the early days of protocols, manuscript preparation and conference refereeing
Tourism at JCU was central to the establishment and procedures.
management of the new courses. Her assistance to students has There are many lessons and implications that can be drawn from
earned her many friends who are now scattered around the Anne’s career but one quality is worthy of particular note. A
globe. In more recent times Anne has played wonderful attribute has always been and still
a role recording the publications of School of is Anne’s ability to do a lot of work in a short
Business staff and she has earned high praise time. Anne does not waste time by
for this. Perhaps overshadowing all of these complaining, self aggrandising or seeking
duties, Anne’s role as the Chief Publication sympathy for the task at hand. Many
Officer for the Journal of Tourism Studies has academics and many people in many jobs
been a major contribution to the image of could benefit from adopting this direct, get
JCU Tourism. Anne has not only physically the job done quickly and well approach. The
typed and prepared the layout for all 16 years fact that Anne got so many jobs done for so
(1990-2005) but she has corresponded with many years at such a high level of quality
all authors and helped them manage their reflects this superb efficiency. We will miss
documents. She has always assisted authors her presence and her efforts and we hope she
generously with figures and reference enjoys retirement and her family as well as
formats. The high standards achieved have keeping in contact with us. Her new email is
won the Journal of Tourism Studies two email@example.com.
global awards for production quality and
readability. Many individuals at JCU owe Philip Pearce
Anne substantial debts of professional Foundation Professor of Tourism
Tourism & Hospitality
Student Industry Placements Management at JCU
Student industry placements can realize many The industry placement complements the James Cook University is
benefits for students. Within the hospitality and management knowledge; understanding and skills Australia’s leading tropical
tourism programs at JCU we can attest to the students develop while at university and presents research university. It is the
value of such initiatives. The Tourism Program them with an opportunity to make contact with second oldest university in
affords students the opportunity to complete an key employers. Queensland and the primary
internship and the Hospitality Program requires provider of professional personnel
In addition, we have two current students for northern Queensland.
students to undertake a thirteen-week, full-time, undertaking a management traineeship with the
paid industry placement. Accor Mercure Hotel Harbourside Cairns, while JCU is a Tourism Education
This latter program has seen six students completing their degrees: Pioneer, the university was the first
successfully placed in various establishments in in Australia to offer a tourism
» Alexis Fraser, Trainee Manager (hotel), bachelor’s degree and to appoint a
Cairns for this semester: Bachelor of Hospitality Management (BHM) Professor of Tourism. Since its
» Calida Boviard at The Lakes Cairns Resort » Olivier Vieria, Trainee Manager (food & inception JCU has graduated over
and Spa beverage), Master of Tourism 600 students into the industry and
» Megumi Takegami at The Lakes Cairns These are prestigious positions which hold real many of these individuals are now
Resort and Spa benefits in preparing students for future in leadership roles.
» Jacques Pardal at The Lakes Cairns Resort management roles and will provide exciting and Most of JCU’s tourism scholars
and Spa potentially rewarding career paths for these hold a doctorate and a number are
» Kelly-Jayne Fry at the Cairns Convention individuals. Alexis was the first student to internationally respected tourism
Centre undertake the industry placement as part of the researchers. Four JCU staff have
» Elias Wright at the Rydges Tradewinds Cairns BHM and her viewpoint on her current position is been ranked among the top 25
showcased below. most prolific tourism scholars
» Danielle Cook at the Rydges Plaza Cairns worldwide. Another ranking of
Dr Josephine Pryce
leading tourism scholars published
Lecturer – Cairns by the prestigious journal Tourism
Management ranks JCU in third
The JCU Tourism and Hospitality
Alexis Fraser’s Comments Program teaches students in
Singapore, Brisbane, Cairns and
Accor’s Mercure Hotel Harbourside is one of Cairns’ smaller hotels with 174 rooms. It is currently at 100% Townsville at undergraduate,
occupancy and will be for the next two months. I am currently undertaking a general management honours, masters & PhD levels.
traineeship. This is an Accor designed position for university students who are graduating and entering Cairns Staff
the workforce. Trainees under this scheme receive a training experience like no other.
Prof Bruce Prideaux
I was pleased to accept this opportunity when it was first presented to me by the David Wright, the A/Prof Darren Lee-Ross
General Manager. Mr Wright was a guest speaker at the university. He came and spoke of the graduate Dr Rupert Holzapfel
opportunities at the Mercure Harbourside. He discussed how the hotel was a part of the Accor Company Dr Josephine Pryce
and how a job within the company can open up many different doors to a career in hospitality and tourism. Dr Heather Zeppel
I applied for the job and was immediately selected for an interview. The interview was detailed and Mr Chris Ware
lengthy. Entry into the traineeship is very competitive and much is invested by Accor in the program. Adjunct Prof Glenn Ross
Hence, the intensity of the selection process is understandable. The traineeship is designed to last for one Adjunct Prof Eric Laws
year. During that time the trainee is placed into every single department of the entire hotel and trained
Adjunct A/Prof Neil Black
from an entry level position to a managerial position, such as from Porter all the way through to Duty
Manager. Townsville Staff
I believe that this job with Accor is a fine opportunity to open doors and help me to build a career within Prof Philip Pearce
the hospitality industry. With Accor being an internationally recognised brand with a large number of A/Prof Gianna Moscardo
hotels around the world, there is a fantastic opportunity for me to travel both nationally and internationally. Dr Pierre Benckendorff
This job fits in nicely with my long term career plan as I would like to do Honours and perhaps a PhD. Dr Alastair Birtles
Through the exposure to hospitality and the experiences that I will receive with Accor I know that I Dr Laurie Murphy
will have a rich repertoire of experiences to aid me with my future studies. The general management
traineeship is a rare chance for anybody in hospitality to make a head start on their chance at a
Tourism & Hospitality Program
School of Business
James Cook University
TOWNSVILLE Q. 4811 AUSTRALIA
Phone: 61 7 4781 5134
Fax: 61 7 4781 4019