LG ELECTRONICS APPOINTS REACH IN GERMANY

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Press Release                                             Date 5th June 2009




LG ELECTRONICS APPOINTS REACH IN GERMANY


LG Electronics have appointed Reach, the UK’s leading field marketing agency, to handle its
activity across all areas of field marketing in Germany. A team of 18 people are now in place to
execute the strategy direct to retailers and consumers.


Michelle Henchoz, European Product Marketing Manager, LG Electronics comments:
“As part of our Pan European review of how we handle field marketing activities, LG Electronics
has appointed Reach to manage all of its field marketing activities within this market. Reach
has shown that they will create greater awareness, increase recommendation rates and
additional sales for the brand.”


Gary Mac Manus, Managing Director of Reach, adds
”We have had a number of opportunities within Europe but now is the right time to show that
our model can also work outside of the UK and we are delighted that our first client is to be
such a global brand. Our leadership team together with our disciplines and core offering mean
that we can add real value to brands operating in Europe.”


LG Electronics is a global leader and technology innovator in consumer electronics, home
appliances and mobile communications, employing more than 82,000 people working in 114
operations including 82 subsidiaries around the world.
Ends –


For more information please contact Jamie Salmon or Lou Cannon at Marketing
Contacts 01252 629222 or Jamie@marketingcontacts.co.uk
www.reach.co.uk