FMA/M408 - FASHION MARKETING & MERCHANDISING: Understanding the unique techniques of marketing fashion.
This masterclass offers an introduction to fashion marketing and is suitable for fashion students, designers, micro fashion businesses and garment manufacturers. The presentation will cover issues relating to market research, product targeting, brand communication, fashion distribution and garment pricing. The class will also offer an overview of visual merchandising within the fashion retail context. It will explore the theoretical concepts and practices of display and merchandising techniques.
TOTAL NUMBER OF CLASSES: 4
TIME: 9.00-10.00, 10.30-11.30, 12.00-13.00, 15.00-16.00
FP/M308 - ABC OF GARMENT MANUFACTURING: Design concept to catwalk.
Facilitated by an industry professional with vast experience in manufacturing, production of quality sampling and small-run production units, this informative masterclass will provide invaluable tips for new designers and microfashion businesses. It will further introduce participants to the working structure of garment production units and how to source the best production CMTs. It will inform participants on how best to prepare for production, the documentation required, the production process, negotiating costing, payments, delivery, managing quality control and working with manufacturers. This is a must for those who wish to establish reliable production sources.
TOTAL NUMBER OF CLASSES: 4
TIME: 9.00-10.00, 12.00-13.00, 13.30-14.30, 15.00-16.00
FMN/M208 - UNDERSTANDING THE BUSINESS OF FASHION: Setting up and managing a fashion business.
This masterclass offers a wealth of information on the various fashion industry business areas and activities giving participants an overview and understanding of the processes involved in setting up and managing a successful fashion business. The class will examine the many practical aspects of running a fashion business including, understanding the fashion year plan, the fashion business structure, the process of designing and sampling a collection through to production, production costing, product pricing, financials for a fashion business, methods of selling, marketing and promotion.
TOTAL NUMBER OF CLASSES: 4
TIME: 9.00-10.00, 10.30-11.30, 13.30-14.30, 15.00-16.00
FB/M508 - WHAT BUYERS WANT: A guide to boosting your impact with international buyers.
Designed for established fashion designers and manufacturers who are ready to reach international buyers, this masterclass will provide unique insight and cover key elements of industry practices. The facilitator will share insider knowledge on range planning, meeting a buyer's requirements and specifications, accessing market intelligence and finding new market opportunities. The class will also cover the roles of the merchandiser and buyer, industry structure, buying cycle and calendar, product development and stock management.
TOTAL NUMBER OF CLASSES: 2
TIME: 9.00-10.00, 12.00-13.00
FJ/M608 - SECRETS OF FASHION JOURNALISM: Creating fashion imagery with words.
This masterclass is an introduction to journalism for the fashion industry. Participants will be expected to have a good working knowledge of contemporary fashion. Participants will explore the writings of contemporary fashion journalists and how to generate new ideas, spot great new angles, follow briefs and report on all aspects of a fashion centred story. They will also be given tips on reporting fashion shows, introduction and fashion captions, creating attention grabbing/imaginative headlines and using fashion language.
FI/M108 - INSIDER'S GUIDE TO THE FASHION INDUSTRY: A guide to the complex and expansive 'world' of fashion.
Recognising the vastness and the lack of clarity in this multifaceted industry and the struggle this often poses for fashion practitioners and the public is the focus of this masterclass. The class is tailored to bring a quick but comprehensive introduction to key information that will help clarify the structure of the sector. Topics covered will include understanding the role of a fashion designer, careers in fashion, the different disciplines in fashion education, principles of design, history of fashion and the hot new topic on ethical clothing.
TOTAL NUMBER OF CLASSES: 4 TIME: 10.30-11.30, 12.00-13.00, 13.30-14.30, 15.00-16.00 FS/M708 - STYLING FOR FASHION INDUSTRY: Secrets of fashion styling.
This unique and exploratory masterclass has been designed to provide participants with the principles of fashion styling techniques and the tricks of the trade. Through an introduction to the theory of styling and how it influences public perception, participants will explore individual looks through adaptation of trends, use of colour and accessories. This practical masterclass will give participants the opportunity to create an overall styled image on models assigned to the group. Participants will analyse styletribes, celebrity styles and explore the essence and message behind selected designer brands.
TOTAL NUMBER OF CLASSES: 1 TIME: 10.30-11.30 FPH/M808 – FASHION PHOTOGRAPHY: Developing an eye for fashion imagery.
This masterclass aimed at fashion photography beginners is very hands-on and demonstrative. Participants will be introduced to the unique techniques of creating fashion photographic images. Divided into groups, participants will set up a mock fashion photo shoot with emphasis on lighting and directing the model. They will also be taught the difference between commercial and editorial styling. The roles and functions of makeup artistes, stylists, models, artistic director and their impact on a photo shoot will be explained.
TOTAL NUMBER OF CLASSES: 1
TIME: 9.00-10.00
WORKSHOPS
FCP/W908 – PRINCIPLES OF CATWALK SHOW PRODUCTION: Understanding the art and science of producing a successful catwalk show.
This workshop offers an introduction to catwalk show production and is suitable for fashion students, designers and micro fashion businesses. The workshop will offer an overview of the many aspects of catwalk show production including, budget planning, model casting and selection, brief interpretation, running order and liaising with key personnel. This practical workshop will be held in an actual catwalk show set and will afford participants hands-on experience in show production.
TOTAL NUMBER OF WORKSHOPS: 1
TIME: 9.00-10.00
FMK/W1008 – MAKEUP FOR THE FASHION INDUSTRY: The different faces of beauty in the fashion industry.
Facilitated by renowned professional makeup artiste with vast experience in Nigeria and internationally and a portfolio as diverse as any, this workshop promises to be highly exciting and informative. Area to be covered will include beauty makeup images from current editorials and advertising, catwalk makeup, beauty imagery for promotional impact. .
TOTAL NUMBER OF WORKSHOPS: 1
TIME: 9.00-11.30
FMO/W1108 – SO YOU WANT TO BE A MODEL: From catwalk to photo shoot and everything in between.
In fashion promotion image is everything. While it is accepted that photography is key to fashion promotion, models are integral to successful fashion campaigns. From spectacular catwalk shows to fashion print media, everything revolves around creating the right image to make consumers aspire to this season's “must haves”. This workshop offers a wealth of information on the various aspects of modelling especially print and catwalk. The class will highlight industry practices and equip aspiring models with steps to how to prepare for a career in the modelling industry.
TOTAL NUMBER OF WORKSHOPS: 1
TIME: 10.30-13.00