California Community Colleges
Economic and Workforce
Advisory Committee Meeting
Thursday, May 19, 2005
Chair Don Averill called the meeting to order at 3:10 p.m.
Patrick Ainsworth Jose Perez
John Avakian Rene Martinez
Don Averill Lupe Mercado
Skip Davies Jane Patton
Benjamin Duran Geraldine Perri
Kay Ferrier Daniel Petrie
Paul Gussman Marlene Ruiz
Nicki Harrington Sondra Satterfield
Christopher Luna Ian Walton
Jim Comins Scott Hammer
Bob Cumming David Militzer
Peter Davis Terry Naylor
Rich Della Valle John Prentiss
Ken Dozier Kathy Pulse
Mark Drummond Catherine Swenson
Elaine Gaertner Michael Ward
Marshall Gartenlaub Jeff Williamson
Mary Pat Huxley Stan Wright
A. Welcome and Introduction of New Chair
Outgoing Chair Don Averill thanked the Committee for making his two-year term a
positive experience. He also thanked Kay Ferrier, the Initiative Directors and others for
the Lifetime Achievement award he received at the EWD Program conference. He said
that the committee has some real challenges in the coming year, many of which are
encouraging for the growth of the Program. He noted that in the last three or four years
the Committee has discussed a number of issues, including integrating the program with
the other activities of the colleges, with the result that initiatives have become an
integral part of the community colleges.
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Dr. Averill said that as a result of the positive affect of the Program, the Governor added
$37.4 million to the Program budget for 2005-06 to work with k-12 career technical
programs, and it was important for the Committee to sell themselves on moving the
program forward and making positive changes, in a short time.
Dr. Averill also thanked Nicki Harrington for having the Committee focus on where it
needs to be in the future. He commended the program directors for moving the work of
the committee forward.
Dr. Averill then introduced the new chair, Dr. Benjamin Duran. Dr. Duran noted some of
the things Averill has done to advance economic development, including recognizing the
importance of economic development both in the state and in his community long before
other CEOs did. Dr. Duran said the Committee has been fortunate to have Dr. Averill as
chair, particularly because of his involvement with business community.
Dr. Duran shared with the Committee some of the things Dr. Averill has accomplished
during his career that has advanced Economic Development. He noted that Dr. Averill
will continue to serve on the Committee.
Comments from the Chancellor
Dr. Drummond commended Dr. Averill, Skip Davies and Kay Ferrier for their work with
the nursing initiative. He said that he expects that there will be some strong proposals
funded that will show that the community colleges can lead the effort in improving the
Dr. Drummond thanked Dr. Davies for serving as the interim Vice Chancellor for
Educational Services, noting that the Board of Governors is moving forward on finding a
permanent Vice Chancellor. In addition, he said he (and the Administration) believes
the time is appropriate to establish a Vice Chancellor for Economic and Workforce
Development position, and plans are underway to fill that position.
Dr. Drummond said that although he was aware of the program, he was unaware of the
good work of the Program until he came to the System Office. He commended Dr.
Averill and Dr. Duran for their efforts in creating some great programs in their respective
B. Approval of Minutes and Overview of Meeting
Mr. Perez asked that the minutes be amended minutes to reflect that he had attended
the January 31 portion of the meeting.
Ms. Ruiz asked that her comments on page 3 be amended to read “Another effort to
increase number of nurses is to recruit nursing students nurses from other countries
back into nursing…”
The minutes of the January 31-February 1 were approved as amended.
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C. Identification and Fostering Emerging Sectors, continued
Dr. Duran said the agenda wraps up the theme of exploring new and emerging sectors.
The Committee has looked at various sectors that are rising in importance and which
could be added to the Program. Three are surfacing that will be “long term” watch
Dean Ferrier said a number of new areas that could be developed into new initiatives (or
sub initiatives) have been identified and staff would like the Committee to approve the
further development of these initiatives. After the presentations, there is a
recommendation from the Strategic Review Subcommittee to officially adopt three long-
range initiative areas to foster.
The first area is the Hydrogen Economy, an initiative proposed by Governor
Schwarzenegger. Ms. Ferrier said that Peter Davis, Initiative Director for Advanced
Transportation Technologies, has been involved with this proposal and would present
the community colleges’ response to this initiative.
C.1. Hydrogen Economy
Mr. Davis said the Governor believes that the Hydrogen Highways Initiative is
good for California’s economy as well as being good for environment. He noted
that the Governor believes the community colleges and the Economic and
Workforce Development Program should play an integral role in the proposal. In
addition, several of the ATT Center Directors served on the committee that
developed the proposal.
The Governor’s view of what California will be doing with the Hydrogen Economy
is that California will be a world leading in moving from petroleum to hydrogen
technology. This transition will prevent energy and environmental problems and
will create great benefits for California.
There are six objectives to the proposal:
1. Make hydrogen energy available to California by the end of the decade;
2. Promote consumer understanding of the societal benefits of the hydrogen
technology including safety and the positive environmental benefits of
hydrogen use and production in California;
3. Increase the percentage of hydrogen generated in California from
4. Promote and establish hydrogen stations for stationary and mobile fueling
in California (Chevron will build them for free);
5. Provide fuel cell or ice-engine vehicles to entities such as high schools to
test the technology first hand. Another element of this objective is to
establish hydrogen-fueled communities (i.e., hotels or high schools) to
show that hydrogen is safe;
6. Community colleges should be in the forefront of the development of the
hydrogen economy curriculum – through the EWD Program.
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Mr. Davis said the occupations that will be affected and where the growth will
occur as a result of the Hydrogen Economy are included in tables on pages 36
and 37 of the report he distributed. It is conservatively estimated that the job
growth would be about 21% by 2020.
Most of the activities related to the Hydrogen Economy would be in the Los
Angeles/Orange, Sacramento, Bay and San Diego areas.
Mr. Davis said community colleges are the best system to assist in the
furtherance of this proposal, which will affect more than just the ATT Initiative –
the Manufacturing (CACT) and Environmental Technologies will also be involved.
The objectives of the proposal that community colleges would be involved with
Create coordination and information sharing network for the System (not
just the Program);
Track the development of fixed and mobile energy industry groups;
Track dominant pathways of new technology and developing markets –
through small business development partners and international trade;
Develop a Hydrogen Economy advisory committee;
Provide workforce training for stationary and mobile technicians,
emergency responders, agencies, businesses, manufacturing, small
business and environmental agencies;
Provide technology transfer and advanced technology support to assist
manufacturing as a team;
Offer technical assistance and counseling on the set up and management
of new hydrogen systems;
Expand on-campus hydrogen economy programs working with K-12,
faculty organizations, key university and industry partners;
Support the development of academic and technical bridging programs
between high schools and the community colleges;
Revise existing and develop new curriculum to keep up with the transition
and emergence of new skills for jobs and business practices;
Track emerging technologies;
Develop training that will cover building and related codes so people will
feel comfortable with hydrogen; and
Develop emergency response technicians and driver safety courses
This effort will require that all the initiatives work collaboratively, because we can
utilize the existing infrastructure to transition into the work of the hydrogen
economy. The Program and the community colleges can play a vital role in these
Dr. Duran commented that it is no accident that the Program receives additional
money or is asked to participate in proposals relating to emerging technologies –
it is because of the Program’s effectiveness and reputation. He said he was
impressed with the work of staff and the Initiative Directors given the limited
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Dr. Averill asked what the ATT Initiative has done with regard to the hydrogen
economy. Mr. Davis said they are looking into applying for National Science
Foundation (NSF) and industry funds. The initiative has also developed training
manuals and worked with industry to help develop training for the products they
developed. As an example, Mr. Davis cited a bus company in Southern California
that is building hybrid buses (vehicles using something besides fossil fuel, in this
case hydrogen). He said the bus saves approximately $1.3 million for the transit
company over the lifetime of the vehicle, and the company will own 1,500 of
these vehicles. ATTI is building the training for the transit company. Mr. Davis
said hydrogen will be seen in ice-engine vehicles, which are internal combustion
engines that used to run on fossil fuels. ATTI is also involved with the clean city
groups and the Department of Transportation. He said West Virginia University,
which calls itself “the end-all, know-all for alternative fuel technology” contracts
with ATTI to produce their training. ATTI has also contracted with the South
Coast Air Quality Board and others.
Dr. Duran asked if there were implications for the agricultural community and
whether there have been discussions with this group. Mr. Davis said the
Initiative has been working with this group for two years on transitioning to
biodiesel fuels and will then determine how to move to hydrogen.
C.2. California Opportunity: Integration of Biotechnology, Nanotechnology,
and Information Technology
Ken Dozier, with USC and the North American Space Administration (NASA) and
a former EWD Initiative Director, commended the Committee, staff and the
community colleges for their work in the Program. He noted when he was with
the Program it was still struggling, and he is pleased to see how successful the
Program has become.
As a demonstration of how technology has changed and how it can positively
affect education, Mr. Dozier demonstrated how a hand-held device could hold an
entire university course content, which could result in students remaining in
program areas they would otherwise leave because boring “chalk lectures” make
them lose interest in the subject. The same device will hold music and movies,
and costs just $200. He said that instead of carrying heavy backpacks filled with
books, students could store everything on that small device that fits in the palm
of their hands.
Mr. Dozier said the community colleges are the single most influential
educational group in the state of California…if they act collectively. The system
could force all other educational systems to use the same technology…if it chose
Mr. Dozier described some of the changes that have occurred over the past 100
years, but noted that even though it seems that changes in education are
happening fast, they are not happening fast enough. What used to be cutting
edge is now dying because it is not moving fast enough to keep up with
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technology. In 1996 the United identified companies it believed to be its source
of wealth. However, half of the Fortune 500 companies identified in that group
are gone already, and in another five years half of those companies will be gone,
and in two and a half years another half will be gone. If the Program had
targeted these companies, that would have been a bad target. Companies are
dying quickly because they are not keeping up with technology, and people
change slower than technology because of their belief systems. Many forms of
knowledge decay as quickly as technology can antiquate them, and therefore
they become out of date. The beliefs of the old knowledge is the problem. The
things that we believe to be true today are not necessarily true tomorrow, and
we must always challenge every day.
One problem, for example, is how government (both state and federal) spends
its monies: for every $100 spent on the retired workforce, $10 is spent on the
emerging workforce (students) and $1 on the existing workforce (i.e.,
taxpayers). This is not the right set of priorities for a nation that wants to
remain globally competitive.
Mr. Dozier said that nanotechnology, biotechnology and info technology – high
performance computing – are emerging industries. They will revolutionize the
economy and they don’t need a large workforce, just a smart one. As these
technologies mature they move out of California; and right now they are moving
to China. Computer manufacturers realize that the PC is old technology; nano is
the future. Knowledge is the new asset, and how fast one transfers it
determines whether one stays globally competitive. Knowledge increases
returns. Entrepreneurship is the new supernormal wealth creator, and a person
does not need an advanced degree to be an entrepreneur. Entrepreneurial firms
represent a new online community – they are connected. Web pages are
important and must attract the customers. He said community colleges have the
skill sets to give California a competitive advantage by jump-starting the young
Mr. Dozier said nanotechnology is the new area. For the first time, mankind can
produce materials, to create materials at the atomic level and manipulate
existing atoms. Nanofabrication is nanoscale engineering – where atoms are
moved around to create new materials. Self-assembly – where natural materials
are grown the way mankind hopes it will grow.
In their book, “The New Big Thing is Really Small,” Jack Uldrich and Deb
Newberry claim that we can expect to see materials as strong and diamonds and
lighter than aluminum; that composites will be produced that act as heat
conductors, shield from radiation, provide wireless communication, and convert
heat into electricity, such as solar collection materials that can be painted on and
that will collect, store and apply energy. Computers will be in everything.
Mr. Dozier said the Blue Ribbon Panel on Nanotechnology stated that if California
took energy, electronics, and medicine into the nano world it could become the
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number one economy in the world. Mr. Dozier challenged California to think like
a nation instead of like a state.
Mr. Dozier said community colleges can win the game because they have the
infrastructure; if the system produced a high performance grid to connect the
100+ campuses, information would much faster and this connectivity would drive
the economy. He said it would cost less than $37 million to create this grid, and
it could begin with five or six campuses as demonstration sites. He believes that
within ten years the supercomputer system would be world class. Community
colleges could become the incubators for entrepreneurship. He said California is
competing with New York and Massachusetts in this effort.
There followed a discussion of what the system needs to do in order to make this
infrastructure work, which includes bringing in all the stakeholders and looking
forward instead of focusing on what has been done in the past.
Dr. Duran noted that the Strategic Review Subcommittee has elected to change
its name to “Strategic Advancement and Review” because they believe it’s
important to look at where the Program needs to go.
Mr. Dozier’s Powerpoint presentation, “Bio, Nano, Info The Keys to Califor-
nia's Future,” can be found at:
C.3. Fostering Emerging Sectors: Nanotechnology, Hydrogen, and
Dean Ferrier said the Strategic Review Subcommittee recommends that
Nanotechnology, Hydrogen Technology and Information/Telecommunications be
looked at as long-range areas to foster.
It was moved, seconded and approved unanimously to adopt this
Exact Language approved at the meeting:
Recommendation of the EWD Program Strategic Review
There are three areas that will take eight years or so to be in full
development. These three areas have emerged as those to “watch” for the
Program. The areas do not require Program Budget for funding. The
Community College System has the potential to have a large role in the
areas and needs to foster the retention and development of these
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emerging areas in California. The Program should formally adopt and foster
three long-range areas:
Hydrogen fuel- (Governor’s Priority, Studies already completed)
Nanotechnology- (Studies underway, Career tech funds designated)
New telecommunications and information technology structures
(that will be needed for the bio-nano-info integration)
These emerging technologies will be a sub-focus of the Program’s work.
The Advanced Transportation Initiative will be the lead on the Hydrogen
Economy; our Biotechnologies Initiative will be the lead on Nanotech; and,
Applied Competitive Technologies will be the lead on future information
Dr. Duran adjourned the meeting at 5 p.m.
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California Community Colleges
Economic and Workforce
Advisory Committee Meeting
Friday, May 20, 2005
Chair Benjamin Duran called the meeting to order at 8:35 a.m.
Patrick Ainsworth Rene Martinez
John Avakian Christopher McCarthy
Don Averill Lupe Mercado
Frank Chong Christopher O’Hearn
Homer Cissell Jane Patton
Kevin Cummings Jose Perez
Skip Davies Geraldine Perri
Benjamin Duran Kim Perry
Kay Ferrier Daniel Petrie
David Goodreau Marlene Ruiz
Paul Gussman Sondra Satterfield
Nicki Harrington Wayne Schell
Joseph Harrison Barry Sedlick
Charles Lundberg Ian Walton
Walt Birkedahl John Prentiss
Steve Bruckman Kathy Pulse
Jim Comins Debra Sheldon
Bob Cumming Catherine Swenson
Elaine Gaertner Anna Szabados
Marshall Gartenlaub Al Tweltridge
Scott Hammer Michael Ward
Mary Pat Huxley Jeff Williamson
Henry Madrid Derek Wilson
Kathleen Milnes Stan Wright
G. Welcome and Overview of Agenda – Chair’s Overview
Dr. Duran said that there was a change to the agenda: Steve Bruckman, Executive Vice
Chancellor, will make a presentation regarding the System Strategic Planning process.
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Dr. Duran said his goal for the future of the Committee is to market the Committee and
its work to people who can benefit from the work of the Committee and the Program; to
get the system to do what it can and bring it up to scale. He said he would like to bring
friends to the table both informally and formally; going to them when we need
assistance and helping them when they need assistance. Dr. Duran commended
Program staff and Initiative Directors for their work.
Dr. Duran said that since Dr. Drummond recognizes the value of the Program and the
hard work that has been done, the Committee needs to work hard to create more
partners and tell the story of the Program from the community college perspective. He
said he felt that many CEOs did not understand what the Program was able to do.
Strategic Planning for the System
Steve Bruckman said the contractor hired to do the Strategic Plan for the System
recently completed ten regional meetings at which about 100 people participated. Mr.
Bruckman said the structure for the meetings was to focus on five strategic areas:
access, student success, organizational, resource development, economic development.
Mr. Bruckman said the purpose for his presentation at this meeting was to talk about the
economic development area, particularly identifying some topics that focus on economic
development that would be most important for the strategic planning folks to include.
Dr. Harrington said it is important to focus on emerging technologies and to get into a
future mode, not just what we’re already doing. She said input from business and
industry partners will help the system see where the future is going. One way to
accomplish this could be a survey. She added it is difficult to develop curriculum if the
jobs students would be training for are in areas still in the early stages of development
because labor market information (a requirement for curriculum approval) is not
available. Dr. Harrington also said faculty need staff development in areas outside the
college, such as externships, etc.
Mr. Perez suggested conducting a statewide environmental scan looking as far as 50
years ahead that would track population growth and demographics. From there, the
long-term economic development strategic plan would be calibrated to fit with the
change in demographics. He said it would be good to see community colleges deal with
the challenge of multi-lingualism and make it part of the services offered. The system
needs to recognize that some business owners choose to use their native language and
the colleges need to have some strategy to deal with those populations. Need to think
out of the box on how to deal with that strategy. Mr. Perez said the EDPAC should have
more manufacturing and minority business (black chamber, Hispanic chamber, etc.)
representatives in order to have a dialog with these leaders. The system also needs to
be aware of the state’s ability to compete globally through international trade. Mr. Perez
said he felt there is no cohesive strategy – lots of groups are out doing their own thing.
Mr. Bruckman replied that surveys usually do not generate an adequate response, but
said he was willing to consider doing a survey if the Committee could offer assistance.
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Mr. Gussmann said he believes that each region needs to be customized according to
their needs. Secondly, the colleges are moving toward a demand-driven system, so
efforts have to reflect how to meet the goals of business. Business needs people to
solve problems in real time – the Strategic Plan needs to address the implications of this.
In addition, the plan should link with other agency strategic plans. Mr. Gussmann
suggested that the System Office have a conference between agencies and business to
bring them together to decide what is needed to have a prepared workforce.
Mr. Schell felt there should be specific initiatives to meet specific objectives. He
suggested that we look at where they’ve been, where they are, and where they want to
go. He offered to meet with Mr. Bruckman to discuss local economic strategies that
have already been established and determine how they can be used by the community
colleges. Mr. Schell stated that flexibility is key – the colleges have to be flexible enough
to meet the needs of business. He added that additional focus groups should include
economic development folks, businesses, chambers, manufacturers and the League of
Mr. Bruckman thanked the Committee for their suggestions. He encouraged Committee
members to check out progress on the Plan at www.ccc-systemstrategicplan.org.
H. Committee Member Reports Relevant to Workforce and Economic
Wayne Schell said the California Association of Local Economic Developers has been
involved with organizing and reorganizing Team California in order to develop a
coordinated marketing effort for the state.
Charles Lundberg, Employment Training Panel, said $5 million augmentation to the fund
that has been earmarked for nurse training programs.
Dr. Nicki Harrington, Yuba College (Region2), said it was recently announced that Beale
AFB will not be closed, and she thanked Tim Johnson for pushing the effort to keep the
base open. She said Sacramento missed out on getting the stem cell research facility (to
San Francisco), but noted that biotech companies are learning about the strengths of the
region. She said efforts are underway to redesign the Yuba District to be multi-college
structure; studies indicate a district population growth of 200,000 and recent district
growth in FTE was 9%.
Paul Gussmann, California Workforce Investment Board, said the CWIB’s strategic plan is
nearly complete and they are moving into the action phase. The plan has three
priorities, which include (1) Understanding and meeting the workforce needs of business
and industry in order to prepare workers for 21st Century jobs; (2) targeting the limted
resources to areas where they can have the greatest economic impact; and (3)
collaborating to improve California’s educational system at all levels. Mr. Gussman asked
for the system’s help in implementing this plan. Mr. Gussmann also announced that
Governor Schwarzenegger has appointed Brian McMahon as the new Executive Director
of the California Workforce Investment Board. Mr. McMahon assumes his duties on
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Christopher Luna, student representative, said he would like to see increased
communication between Committee members and deans. He said he has found that
people don’t make the correlation between the EWD brand and the community colleges.
He indicated that he was learned a lot from his participation on the Committee.
Dr. Geraldine Perri, Cuyamaca College (Region 10) said she has been working with the
San Diego Workforce Partnership, which is composed of businesses, industries and local
colleges. The Partnership has identified key cluster groups – including health,
biotechnology, telecommunications, and hospitality -- and their particular needs. Each
group has identified a project and has sought funding – all were successful. The report
on each of the grant opportunities and projects completed will be available in a couple of
Renee Martinez, East Los Angeles (CIOs) said she is concerned about the new
graduation requirements for English and math and how they will affect their work with
business and industry. Curriculum process – it still takes a long time to respond to
business. Need a process available to the public and get support from business. Spend
a lot of time on program review, validation and student learning outcomes…but need to
branch out. Need to have portion of funding to look at existing programs to see how
they have changed. Programs are pressed at looking at how existing programs are
Lupe Mercado, Communications Workers of America, said that the Chico local has
merged with the Sacramento local. She said she is working on identifying a single point
of contact at the colleges to enable her to assist CWA workers to provide them financial
assistance so that they may attend community colleges.
Jose Perez, Latino Journal, said that about 18 months ago a project called the California
Utility Diversity Panel was launched – a forum with about 25 people representing utility
companies, business and consumers in partnership with the California Public Utilities
Commission. The strategy of the group is to diversify in several key areas including
governance, employment, procurement, customer service/marketing and philanthropy.
With regard to employment, the group hopes to identify some contract education
opportunities for the community colleges. Mr. Perez said the Hispanic Chamber of
Commerce will be having its annual conference in Oakland in August. The U.S. Hispanic
Chamber of Commerce had its first legislative conference in Washington where President
Bush presented a major energy speech. Mr. Perez said he had an opportunity to meet
with Alberto Gonzales (the Attorney General), Carlos Gutierrez (the Secretary of
Commerce), several senators and the Speaker of the House.
Dr. Averill, San Bernardino Community College District (Region 9) said major activities
was relating to the Department of Labor project –had its kickoff on Monday. He said the
Inland Empire Economic Partnership has kicked off a marketing project. The
development and growth in the inland empire received mentioned in the Wall street
Journal and on CNBC. Dr. Averill said the Region is also conducting a strategic planning
process with local WIB. They have developed a database that lists where the training
programs are, where completers are, and can match employers with workers.
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Skip Davies, Interim Vice Chancellor of Educational Services, said that the May Revise
includes a $37.4 million augmentation from Reversion Account monies to work with k-12
in areas such as articulation, research, and equipment. He said it is important to make
sure the high schools are on board with what we want to do. He noted that there is a
disconnect between the goals of the Program and local faculty that needs to be
resolved. Mr. Davies said the challenge is to bring the other people into what we are
doing. A significant problem is that our curriculum process doesn’t allow us to be agile
and we have to do something about that. He said staff will be working with the
Department of Finance to resolve some of these issues.
Jane Patton of the Academic Senate said that 125 faculty attended the Leadership
Conference in March. She said that at the Spring Plenary meeting there was a session
on hot topics in vocational education. Ms Patton says she is trying to help senate
leaders broaden their perspectives. She said the Academic Senate had concerns about
recent legislation that could lower the minimum qualifications for vocational education
staff. Although colleges are having difficulty finding qualified faculty, they don’t want to
accept less qualified faculty in vocational courses. She said she would continue to
support the idea that occupational students deserve the best qualified faculty, noting
that the minimum qualifications were established through a rigorous process and they
are reviewed and revised periodically. If a faculty doesn’t precisely meet the
qualifications, the hiring panel can determine whether the person is qualified through
equivalency. She said the Academic Senate will continue its support of reaching the
75/25 ratio, because it is the full-time faculty that develop new programs, write
curriculum, meet with business and industry representatives, work on determining skill
sets, and are available to do the articulation with k-12, etc. She said it is not a good
idea to eliminate 75/25 ratio in vocational education.
Ian Walton of the Academic Senate said he was also concerned about the English and
math requirements issue raised by Ms. Martinez. He said the biggest barrier to student
success (including as employees) is the level of their skills in English and math. He said
he hoped the CIO organization will help the Academic Senate move forward the
recommendations the Senate recently adopted.
I. Subcommittee Reports
I.1. Strategic Review and Evaluation (new name: Strategic Advancement
Dean Ferrier presented the framework the committee will be using for strategic
review and advancement in the future. She said the core of what the Committee
does is to help with the strategic advancement and ways to review the Program
– whether the money is invested in the right places and the Program is staying
fresh. The goal of the Subcommittee is to streamline processes designed several
years ago, to determine the core of what the subcommittee needs to do. There
are two major components: the processes used to keep doing analyses of trends
and needs, and the processes to review the entire portfolio. The theme is
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“stability with agility.” A long-term goal is to develop a five-year plan for the
Motion was approved to use the following framelwork to gudie Strategic Advancement and
Review for the next five or six year cycle. Language approved was:
EDPAC’s Strategic review processes are in two major components:
1. Methodologies for analysis of trends and needs and matching those with the
Program’s role in Economic and Workforce development. This is important for
short-term and long-term priorities setting. These outside scanning and needs
analyses are then utilized in component two.
2. Part Two contains the review of the Program Portfolio. This involves
answering the questions, “Where are we on target?” “Where should we adjust?”
Initiatives would undergo review as part of this portfolio analysis.
The Annual Report would be a centerpiece of the understanding of the whole
These two components are done in the context of two ongoing activities: 1.
Continuous environmental scanning, which includes work by the Centers of
excellence, possible further development of the GIS pilots, studies of emerging sectors
or trends, new sub sectors of initiative areas, drawing on guest experts, strategic
alliances with other agencies or groups who track economic development and workforce
trends, and other available resources); and, the monitoring and improvement of
the Program Data Collection System.
Component One: A basic component of part one is major look at the State on a regional
basis and state as a whole. This validation piece acts as a baseline and would
take place every 3 to 5 years. Available current information from outside
sources, such as EDD LMID information, is used. The current Regional
Economies Studies act as a good base and came out in late 2004 and 2005
A second part of component one is to assess emerging areas and priorities:
this is now becoming an on-going role of the Program. Formal adoption of emerging
areas to foster may take place as often as once a year.
We have been looking at emerging areas including: long-term
(eight years out) and near- term (1-4 years out) recently.
Centers of Excellence are beginning to conduct regional scans to
address immediate skills needs by region.
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Component Two: The review of portfolio is conducted every two years. (This is
an area where we may employ an outside consultant for advice.)
The reporting system and the annual reports are a core piece of this analysis. The
larger review, every two years, may include sections on all initiative areas, including
long-term grants (centers, initiative directors) and short-term funding categories such
as IDRC, JDIF, career tech efforts and capacity building. Ultimately it would include a
look at current funding and new funding, since we are reviewing the prior fiscal year
and would includes recommendations. This can take place without the pressure of
meeting budget cycles, and would truly act as a planning and advisory mechanism. The
review could include recommendations for priorities of new, additional funding. It
would include strategies in regard to fostering sub areas and bringing stability to the
Program. In certain aspects, the Governor’s Career- Technical Funds and our BCP has
this area basically covered for a couple of years, so we have the luxury of taking time to
further refine this component. Limited staff and resources need to be considered.
The Portfolio Review also includes an important subcomponent: the review of the ten
initiatives, which will continue to be on a schedule.
Review of Initiatives (this is an area where we will employ an outside consultant for
A. An quick interim review* of initiatives for relevancy and possible needed
changes would be conducted. The six that are subject matter specific, would be
reviewed at three a year, and would be done in two years. We would conduct
two general-not subject matter initiatives during the interim period. Small
business, international trade, manufacturing, Business and workforce
Performance Improvement would not be reviewed as often as subject matter
areas. (We may have formal review procedures in place before the full timelines
for the interim procedures play out.) The interim reviews would be somewhat
informational however; recommendations could be involved as far as focus.
Interim reviews would be for understanding as well as “freshness.”
B. A new formal review process would involve two initiatives
I.2. Networks and Legislation
Mr. Perez said the subcommittee is interested in making sure we get our
resources secured, and that we must deliver a common message. This year is
turning out to be more political because of the possibility of a special election.
The message that needs to get across is that the Program helps business and
students and workers and helps California overall.
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Mr. Perez said he plans to meet with Assemblyman Arambula, who is the chair of
the Economic and Jobs Committee. Mr. Perez said he believe Mr. Arambula will
be a good friend to the Program. He said he also plans to meet with
Assemblyman Fabian Nunez, and work with Senator Perata’s aide, Mike Murphy,
as well as Dick Ackerman. He said he will be working with Vice Chancellor
Jamillah Moore to help spread the Program’s message. He noted that the
Program has become more visible thanks to the advocacy efforts. Over 75
emails were sent to legislators in support of the program.
I.3. Resource Development and Budget
Dean Ferrier discussed the elements of possible funding for Economic
Development related programs, including:
• May Revise: Career Tech and/or Budget Change Proposal for Program
• $250 million Federal Department of Labor Funding for Community Colleges –
two rounds of $125 million each
• Nursing Funding from Governor’s 15% Discretionary Funds
With regard to the $37.4 million for Career-Technical Pathways, Ms. Ferrier
said 60% of funds would be used for capacity building. Other projects
planned include projects to compile and disseminate information about
existing programs, to build on studies currently being developed by
initiatives, building more pathways for high school students, and regional
articulation. Some of the projects will be initiative-oriented, others will not.
She noted that staff is still refining the concepts for the projects.
Mr. Davies said faculty and K-12/ROPs has participated in the development of
the proposal. The Governor wants to make sure these projects have impacts
Ms. Patton said the Academic Senate needs to be more involved in these
projects. She suggested that the Academic Senate could hold a conference
on how articulation and tech prep works. Ms. Ferrier said faculty will have to
be involved in a number of the suggested projects.
There was a brief discussion about when these projects would begin, if the
funding is approved. Mr. Davies said the Governor wants the “Quick Start”
Partnerships operating by September or October and the articulation
agreements in the spring. He added that the Governor would supplement
these funds next year, especially if we are successful. (Note: this funding
Dr. Harrington stressed the need to get dollars to rural areas, and Ms.
Martinez felt it was important to get funds for faculty development as well.
EWD Program Budget Proposal:
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Ms. Ferrier said the efforts are ongoing to get the 2005-06 BCP proposed in
the System Budget funded. (Note: This did not happen.)
WIA 15% Discretionary Funds for Nursing Projects for Colleges:
The Requests for Applications have been issued.
J. Strategic Review and Evaluation Tools: Environmental Scanning Presentation
of Pilot Projects
Dean Ferrier said that Henry Madrid is a consultant with two GIS projects, working with
Richard Della Valle (Environmental Technologies) and Michael Ward (Professional
Mr. Madrid presented information about data source tools for better curriculum and
strategic planning. He described the information he had gathered when he pilot tested
the project in San Bernardino. He said that by gathering information about businesses
in a particular area, he can create a database to find out their training and hiring needs.
In addition, he can forecast where the highest growth and highest paying jobs will be,
which can assist colleges in curriculum development and program enhancements that
will attract and keep students. This information will also allow colleges to find
companies that can be approached for industry match, and identify small and home-
based businesses. With this information colleges can also develop low cost, free web-
based communications with area businesses. The model will also allow colleges to
determine the number of FTE by academic program and match that with future
In response to a question from Dr. Duran, Mr. Madrid said one of the benefits of this
model is that the data, which must be purchased, is much more current than most
Dr. Harrington suggested that rather than having individual colleges request separate
analyses it would be better to leverage system dollars to get this information statewide
in order to plan on a bigger scale. This way other organizations, including WIBs and
Academic Senates, could participate and benefit.
Michael Ward commented that the concept of the project was to create a model that
could be replicated throughout the state. There will be a second pilot in the northern
part of the state, and the third pilot project is to conduct a statewide analysis of an
(Note: The 2006-07 BCP proposes funds for six rural projects.)
K. Current Initiative Overview: Multimedia and Entertainment
K.1. 2005 Media Arts Awards Program
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John Avakian presented a slide show about the history of the Multimedia and
Entertainment Initiative because there was not enough time to present the
K.2. California Entertainment Economy Study
Kathleen Milnes, president and CEO of the Entertainment Economy Institute,
presented a report on a study she conducted on entertainment industry
employment trends. She noted that these employees were not just in
production, but included food service, equipment rentals and unions and guilds
such as the Screen Actor Guild. These employees do not include those in live
theater or the gaming industry.
Ms. Milnes said the study identified the percentage of active working quarters
these employees worked in entertainment jobs, and from this created three
taxonomies of workers – core (those who worked 75% or more per year with the
industry), intermittent and peripheral – in order to capture the level of
attachment a worker had to the industry. She said that the intermittent worker
has become the largest group, and it is not currently known where they work
when they are not in entertainment jobs.
For more information on this report, see: http://www.entertainmentecon.org,
The EWD Program is funding two follow-up studies.
L. Regional Economics Studies Summaries
This item was deferred to the September meeting, when the Centers of Excellence
regional reports will also be completed.
There were no further items and no public comment
Dr. Duran adjourned the meeting at 12:05 p.m.
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