For Immediate Release MERCEDES BENZ FASHION WEEK BERLIN AND PREMIUM

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For Immediate Release MERCEDES-BENZ FASHION WEEK BERLIN AND PREMIUM EXHIBITIONS ANNOUNCE THE DATES FOR 2009 AND 2010 After an extraordinary season in July 2008, Mercedes-Benz Fashion Week Berlin and PREMIUM Exhibitions, with continued support by the Senate for Economics, Technology and Women’s Issues Berlin, are now announcing the dates of their activities for the next three seasons. A common date with Berlin’s tradeshows and other fashion events will again ensure a compact and diverse program for buyers, journalists and fashion experts. According to the international fashion calendar, Mercedes-Benz Fashion Week Berlin will take place one week later this year. That will allow the fashion industry to attend not only shows in Paris, but also integrate Berlin as a fixed appointment in their travel schedule. Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009: 29.01.2009 – 01.02.2009 PREMIUM Exhibitions: 30.01.2009 – 01.02.2009 Mercedes-Benz Fashion Week Berlin Spring/Summer 2010: PREMIUM Exhibitions: 16.07.2009 – 19.07.2009 17.07.2009 – 19.07.2009 Mercedes-Benz Fashion Week Berlin Autumn/Winter 2010: 28.01.2010 – 31.01.2010 PREMIUM Exhibitions: 29.01.2010 – 31.01.2010 Within only three seasons the fashion events in the city of Berlin have grown into a remarkable and strong collaboration that will continue to be successful. A huge number of fashion experts, media and celebrities secure the awareness that the designers and their collections need to be discussed and bought worldwide. This season not only the national, but also the international media coverage was very successful. “The early announcement of the dates of the next seasons allows planning reliability and makes the Mercedes-Benz Fashion Week Berlin as well as PREMIUM Exhibitions even more interesting for designers, press, exhibitors and buyers both nationally and internationally,“ says Harald Wolf, Senate for Economics, Technology and Women’s Issues, Berlin. “That’s a good basis to be admitted to the top fashion centers worldwide in the future.” 1/2 Press Contact Mercedes-Benz Fashion Week Berlin: Daniel Aubke IMG Fashion Europe Saarbrueckerstr. 36 10405 Berlin Tel.: +49.(0)30.889 22 89 - 23 daniel.aubke@imgworld.com Sebastian Warschow häberlein & mauerer ag Rosenthalerstr. 51 10178 Berlin Tel.: +49.(0)30.726 208-202 sebastian.warschow@haebmau.de Press Contact PREMIUM Exhibitions: Ralf Strotmeier PREMIUM Public Relations Luckenwalder Strasse 4-6 10963 Berlin Tel.: +49.(0)30.616 757 66 rs@premiumpr.de Lena Brombacher PREMIUM Public Relations Luckenwalder Strasse 4-6 10963 Berlin Tel.: +49 (0)30 616 757 77 lb@premiumpr.de 2/2

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