Bobbie Wyatt

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					Bobbie Wyatt

26 years experience in integrated marketing communications and cutting edge public relations, on
both client and agency sides. Award-winning PR practitioner is expert in outstanding media
relations. World-class marketing communications strategist demonstrates success via dynamic
communications, vibrant conceptualization, motivational creative directorship, and stunning
implementation of revolutionary, innovative, results-driven material. Highly effective staff
management, account management, and project management abilities with excellent decision-
making and motivational skills. Experienced in successful events management. Demonstrates
keen attention to detail and great sense of urgency with deadline-oriented mindset. Applies
seasoned ability to thrill client with spectacular, outcome-focused products that drive profitability.
Winner of several first place PR and communications awards (BMA, SCPRSA, etc.)


VANTAGEPOINT, INC.: Marketing and Public Relations Firm; Greenville, SC
Public Relations Manager: October 2005 to July 2008
Responsible for managing the strategic development and implementation of award-winning public
relations programs for key clients:
      Management of public relations staff
      Account management of key PR clients
      Nationally-recognized media relations expert (international, national, regional media)
      Cutting edge media distribution services
      Product launch specialization
      High level writing: press releases, product profiles, editorials, executive speeches,
         radio/TV scripting, white papers, case studies, newsletters, Web copy, etc.
      Speaking engagements identification, presentation development and logistics
      Community relations campaign development
      Employee communications support
      Expert events planning and management
      Metrics: Monitoring/tracking/reporting
      Crisis communications program development and execution

SYNNEX CORPORATION: Global Information Technology Distributor; Greenville, SC
Marketing Communications Manager: September 2001 to December 2004
Department management; strategic development and expert execution of marketing
communications; and management of public relations; for third largest global IT distributor:
    Manager of marketing communications staff. Increased production by 230% within eight
       months with existing headcount. Improved deadline satisfaction from 72% to 100%.
    Managed telecommunications staff. Developed and branded program, directed team of
       12 in Canada and US. Increased program revenue 200% each of first three months.
    Public relations planning and implementation for product marketing and corporate arms
    Editor, senior writer of corporate and product marketing communications messaging,
       including Web, trade ads, direct mail, e-ads, events marketing, video scripting, etc.
    Global brand development, application, management
    Community Relations board member (civic events/initiatives, corporate philanthropy PR)
    Events planning/management (sales meetings, trade events, expos, advisory councils,
       road shows, etc.)
    Creative collateral execution, via hands-on design and staff/agency management
    Employee communications programs development and management
    Corporate identity development and management
    Development of sales promotions, new business presentations
    Reseller merchandising programs development and management
LIBERTY LIFE: Insurance Company; Greenville, SC
Marketing Communications Manager: December 1999 to August 2001
Communications project management in agency marketing department. Supported field of 800
agents, district managers, and regional vice presidents. Responsibilities included:
    Public relations support (media relations; other PR activities)
    Media logistics support
    Corporate brand development support
    Corporate and regional events management
    Corporate newsletter editor
    Marketing collateral graphic design and project management
    Field sales incentive programs (marketing/creative plan and execution of deliverables)
    Corporate videos: logistics, scriptwriting and project management
    Development of assorted multiple media, including PowerPoint presentations, press
        releases, newspaper/trade ads, radio spots, employee & field communications, etc.
    Development of worksite marketing presentations

FLUOR CORPORATION: Engineering, Construction, Maintenance Services; Greenville, SC
Marketing Communications Manager, April 1996 to November 1999
Supported internal strategic business units with strategic marketing communications project
management and plan implementation.
    Integrated marketing communications project and campaign management
    Public relations management (media relations; writing and distribution of PR activities)
    Strategic marketing communications plan development
    Advertising project management; agency liaison
    Sales presentations & RCA development
    Community Relations program, project management
    Graphic design, copywriter of print collateral
    Corporate events management
    Senior newsletter editor
    Global brand management support

RJI ADVERTISING: Retail Jewelry Store Chain; Greenville, SC
Art Director: October 1991 to December 1995
Designer, illustrator, copywriter, media relations and concept development of strategic advertising
campaigns and collateral for retail multi-state jewelry store chain.

Greenville Technical College
    AA Communications (1979)
    Computer-Generated Graphic Design (Continuing Education: 1992-1996)

University of South Carolina, (satellite program: Greenville County Museum School of Art)
    Advertising Design (1989)

Computer Training (Carlson Compute, Greenville Technical College, and IKON) 1996-1997
Specialized Training:
    Strategic Public Relations   Innovative Social Media           Bottom-Line PR
    Sales Motivation Techniques Crisis Communications Facilitation APR Training
   Client Satisfaction Programs Brand Management                  Integrated MarCom
    Investor Relations PR        Cutting Edge Copy Writing         Online PR
    Effective Client Relations   Proactive Media Relations         PR Best Practices

Professional Affiliations:
    PRSA (Public Relations Society of America)
    SCPRSA (South Carolina Public Relations Society of America)
    BMA (Business Marketing Association)
    IABC (International Association of Business Communicators)

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