Bobbie Wyatt
bobbiewyatt@aol.com
864.346.8935
SUMMARY OF QUALIFICATIONS AND EXPERIENCE:
26 years experience in integrated marketing communications and cutting edge public relations, on
both client and agency sides. Award-winning PR practitioner is expert in outstanding media
relations. World-class marketing communications strategist demonstrates success via dynamic
communications, vibrant conceptualization, motivational creative directorship, and stunning
implementation of revolutionary, innovative, results-driven material. Highly effective staff
management, account management, and project management abilities with excellent decision-
making and motivational skills. Experienced in successful events management. Demonstrates
keen attention to detail and great sense of urgency with deadline-oriented mindset. Applies
seasoned ability to thrill client with spectacular, outcome-focused products that drive profitability.
Winner of several first place PR and communications awards (BMA, SCPRSA, etc.)
EMPLOYMENT HISTORY:
VANTAGEPOINT, INC.: Marketing and Public Relations Firm; Greenville, SC
Public Relations Manager: October 2005 to July 2008
Responsible for managing the strategic development and implementation of award-winning public
relations programs for key clients:
Management of public relations staff
Account management of key PR clients
Nationally-recognized media relations expert (international, national, regional media)
Cutting edge media distribution services
Product launch specialization
High level writing: press releases, product profiles, editorials, executive speeches,
radio/TV scripting, white papers, case studies, newsletters, Web copy, etc.
Speaking engagements identification, presentation development and logistics
Community relations campaign development
Employee communications support
Expert events planning and management
Metrics: Monitoring/tracking/reporting
Crisis communications program development and execution
SYNNEX CORPORATION: Global Information Technology Distributor; Greenville, SC
Marketing Communications Manager: September 2001 to December 2004
Department management; strategic development and expert execution of marketing
communications; and management of public relations; for third largest global IT distributor:
Manager of marketing communications staff. Increased production by 230% within eight
months with existing headcount. Improved deadline satisfaction from 72% to 100%.
Managed telecommunications staff. Developed and branded program, directed team of
12 in Canada and US. Increased program revenue 200% each of first three months.
Public relations planning and implementation for product marketing and corporate arms
Editor, senior writer of corporate and product marketing communications messaging,
including Web, trade ads, direct mail, e-ads, events marketing, video scripting, etc.
Global brand development, application, management
Community Relations board member (civic events/initiatives, corporate philanthropy PR)
Events planning/management (sales meetings, trade events, expos, advisory councils,
road shows, etc.)
Creative collateral execution, via hands-on design and staff/agency management
Employee communications programs development and management
Corporate identity development and management
Development of sales promotions, new business presentations
Reseller merchandising programs development and management
LIBERTY LIFE: Insurance Company; Greenville, SC
Marketing Communications Manager: December 1999 to August 2001
Communications project management in agency marketing department. Supported field of 800
agents, district managers, and regional vice presidents. Responsibilities included:
Public relations support (media relations; other PR activities)
Media logistics support
Corporate brand development support
Corporate and regional events management
Corporate newsletter editor
Marketing collateral graphic design and project management
Field sales incentive programs (marketing/creative plan and execution of deliverables)
Corporate videos: logistics, scriptwriting and project management
Development of assorted multiple media, including PowerPoint presentations, press
releases, newspaper/trade ads, radio spots, employee & field communications, etc.
Development of worksite marketing presentations
FLUOR CORPORATION: Engineering, Construction, Maintenance Services; Greenville, SC
Marketing Communications Manager, April 1996 to November 1999
Supported internal strategic business units with strategic marketing communications project
management and plan implementation.
Integrated marketing communications project and campaign management
Public relations management (media relations; writing and distribution of PR activities)
Strategic marketing communications plan development
Advertising project management; agency liaison
Sales presentations & RCA development
Community Relations program, project management
Graphic design, copywriter of print collateral
Corporate events management
Senior newsletter editor
Global brand management support
RJI ADVERTISING: Retail Jewelry Store Chain; Greenville, SC
Art Director: October 1991 to December 1995
Designer, illustrator, copywriter, media relations and concept development of strategic advertising
campaigns and collateral for retail multi-state jewelry store chain.
EDUCATION:
Greenville Technical College
AA Communications (1979)
Computer-Generated Graphic Design (Continuing Education: 1992-1996)
University of South Carolina, (satellite program: Greenville County Museum School of Art)
Advertising Design (1989)
Computer Training (Carlson Compute, Greenville Technical College, and IKON) 1996-1997
Specialized Training:
Strategic Public Relations Innovative Social Media Bottom-Line PR
Sales Motivation Techniques Crisis Communications Facilitation APR Training
Client Satisfaction Programs Brand Management Integrated MarCom
Investor Relations PR Cutting Edge Copy Writing Online PR
Effective Client Relations Proactive Media Relations PR Best Practices
Professional Affiliations:
PRSA (Public Relations Society of America)
SCPRSA (South Carolina Public Relations Society of America)
BMA (Business Marketing Association)
IABC (International Association of Business Communicators)