Bobbie Wyatt

Bobbie Wyatt bobbiewyatt@aol.com 864.346.8935 SUMMARY OF QUALIFICATIONS AND EXPERIENCE: 26 years experience in integrated marketing communications and cutting edge public relations, on both client and agency sides. Award-winning PR practitioner is expert in outstanding media relations. World-class marketing communications strategist demonstrates success via dynamic communications, vibrant conceptualization, motivational creative directorship, and stunning implementation of revolutionary, innovative, results-driven material. Highly effective staff management, account management, and project management abilities with excellent decisionmaking and motivational skills. Experienced in successful events management. Demonstrates keen attention to detail and great sense of urgency with deadline-oriented mindset. Applies seasoned ability to thrill client with spectacular, outcome-focused products that drive profitability. Winner of several first place PR and communications awards (BMA, SCPRSA, etc.) EMPLOYMENT HISTORY: VANTAGEPOINT, INC.: Marketing and Public Relations Firm; Greenville, SC Public Relations Manager: October 2005 to July 2008 Responsible for managing the strategic development and implementation of award-winning public relations programs for key clients:  Management of public relations staff  Account management of key PR clients  Nationally-recognized media relations expert (international, national, regional media)  Cutting edge media distribution services  Product launch specialization  High level writing: press releases, product profiles, editorials, executive speeches, radio/TV scripting, white papers, case studies, newsletters, Web copy, etc.  Speaking engagements identification, presentation development and logistics  Community relations campaign development  Employee communications support  Expert events planning and management  Metrics: Monitoring/tracking/reporting  Crisis communications program development and execution SYNNEX CORPORATION: Global Information Technology Distributor; Greenville, SC Marketing Communications Manager: September 2001 to December 2004 Department management; strategic development and expert execution of marketing communications; and management of public relations; for third largest global IT distributor:  Manager of marketing communications staff. Increased production by 230% within eight months with existing headcount. Improved deadline satisfaction from 72% to 100%.  Managed telecommunications staff. Developed and branded program, directed team of 12 in Canada and US. Increased program revenue 200% each of first three months.  Public relations planning and implementation for product marketing and corporate arms  Editor, senior writer of corporate and product marketing communications messaging, including Web, trade ads, direct mail, e-ads, events marketing, video scripting, etc.  Global brand development, application, management  Community Relations board member (civic events/initiatives, corporate philanthropy PR)  Events planning/management (sales meetings, trade events, expos, advisory councils, road shows, etc.)  Creative collateral execution, via hands-on design and staff/agency management  Employee communications programs development and management  Corporate identity development and management  Development of sales promotions, new business presentations  Reseller merchandising programs development and management LIBERTY LIFE: Insurance Company; Greenville, SC Marketing Communications Manager: December 1999 to August 2001 Communications project management in agency marketing department. Supported field of 800 agents, district managers, and regional vice presidents. Responsibilities included:  Public relations support (media relations; other PR activities)  Media logistics support  Corporate brand development support  Corporate and regional events management  Corporate newsletter editor  Marketing collateral graphic design and project management  Field sales incentive programs (marketing/creative plan and execution of deliverables)  Corporate videos: logistics, scriptwriting and project management  Development of assorted multiple media, including PowerPoint presentations, press releases, newspaper/trade ads, radio spots, employee & field communications, etc.  Development of worksite marketing presentations FLUOR CORPORATION: Engineering, Construction, Maintenance Services; Greenville, SC Marketing Communications Manager, April 1996 to November 1999 Supported internal strategic business units with strategic marketing communications project management and plan implementation.  Integrated marketing communications project and campaign management  Public relations management (media relations; writing and distribution of PR activities)  Strategic marketing communications plan development  Advertising project management; agency liaison  Sales presentations & RCA development  Community Relations program, project management  Graphic design, copywriter of print collateral  Corporate events management  Senior newsletter editor  Global brand management support RJI ADVERTISING: Retail Jewelry Store Chain; Greenville, SC Art Director: October 1991 to December 1995 Designer, illustrator, copywriter, media relations and concept development of strategic advertising campaigns and collateral for retail multi-state jewelry store chain. EDUCATION: Greenville Technical College  AA Communications (1979)  Computer-Generated Graphic Design (Continuing Education: 1992-1996) University of South Carolina, (satellite program: Greenville County Museum School of Art)  Advertising Design (1989) Computer Training (Carlson Compute, Greenville Technical College, and IKON) 1996-1997  Specialized Training:  Strategic Public Relations Innovative Social Media Bottom-Line PR  Sales Motivation Techniques Crisis Communications Facilitation APR Training Client Satisfaction Programs Brand Management Integrated MarCom  Investor Relations PR Cutting Edge Copy Writing Online PR  Effective Client Relations Proactive Media Relations PR Best Practices Professional Affiliations:  PRSA (Public Relations Society of America)  SCPRSA (South Carolina Public Relations Society of America)  BMA (Business Marketing Association)  IABC (International Association of Business Communicators)