Public Relations Benchmarking Public Relations Audit Assessment Public Relations Performance

							P3PR




               Public Relations Benchmarking Public Relations Audit & Assessment
        Public Relations Performance Based Public Relations Management Training
                    Measure & Remuneration Public Relations Consultancy Selection




  Public Relations (PR) is an increasingly p o w e rful tool available to business managing
  relationships with the media, government, shareholders, stakeholders, employees, consumers,
  clients, customers and the wider community. PR has become a valuable tool for building
  awareness, developing relationships, educating target audiences and managing crisis.
  Despite its growing popularity, for many marketers there is still a level of confusion as
  to what PR can do and how its value can be quantified. As the discipline continues to
  mature, standard methods, cost structures and client reporting processes are beginning
  to emerge.


  To provide greater transparency and accountability P3PR provides advertisers and
  marketers with the knowledge, information, benchmarks and tools to manage their
  public relations activities more effectively and cost efficiently.




  Are you getting maximum value from your advertising budget?
                                                                                      P3PR



    Public Relations Benchmarking

1   How much should you pay for a media release? What are the industry average
    costs associated with organising a media conference? How much should you pay
    to launch a new product? What rate are others paying for a senior public relations
    advisor?

    While there are many tasks undertaken by PR practitioners on behalf of their
    clients, P3PR has developed an industry average benchmark database for the costs
    associated with public relations from event management to crisis management to
    the media relations. For most marketers, the only rates available are those they
    are currently paying or the rates charged by their last PR company.




“   By benchmarking our rates, we were able to negotiate w i t h
    our PR consultants effectively, ensuring that the rates we
    paid reflected the quality of service they supplied.
    Communications Director, Personal Products
                                                                         ”
2
    Public Relations Performance Based Measure & Remuneration

    How do you know if your PR is effective? What criteria do you use to measure
    the effectiveness of your PR activities? How does your PR perform in relation to
    your other marketing activities? What other remuneration methods are used in
    the marketplace?

    Public Relations is an essential part of the marketing mix, but because of the
    d i fficulties faced by marketers in measuring and quantifying the outcomes, many
    do not use their PR practitioners to their full capacity. P3PR has a performance
    model that provides an independent assessment of the efficacy of your PR practitioner
    based on key marketing criteria such as target audience reach, impacts, perceptions
    and association.




                                                        P3 Advertising Performance Manual
P3PR



            Public Relations Assessment & Audit

  3         How effective is your PR activity? Are your PR practitioners cost effective in their
            management of time and resources? What mark ups are they applying to third
            party supplier costs? Do you obtain progress and performance reports at regular
            intervals?

            To manage the performance of your
            PR activities requires having in place
            a process that clearly establishes
            objectives, provides perf o rm a n c e
            criteria reporting and encourages a
            collaborative     working     relationship
            through transparency and accountability.
            P3PR reviews the activities, re p o rt s ,
            estimates and invoices currently prepared by your PR consultancy and provides
            an independent, expert opinion on the methodology and the costs associated with
            your current PR process.




  Are you getting maximum value from your advertising budget?
                                                                                    P3PR



    Public Relations Management Training

4   How do you select a PR practitioner? What is the best way to brief and manage the
    PR process? How do you set perf o rmance criteria? What is the ideal remuneration
    model? What is realistically achievable and what is PR ‘puffery’?

    Public relations is an increasingly complex and diverse discipline. But while the
    techniques and methodologies have become more sophisticated, many of the
    management and communication tools used in relation to working with the PR
    practitioner have not kept pace. P3PR provides a 3 – 4 hour training workshop on
    managing and working with your PR practitioners to achieve increased effectiveness
    and efficiency by understanding the process and outcomes available.




                                       or




                   Which process works more efficiently?




                                                      P3 Advertising Performance Manual
P3PR



            Public Relations Consultancy Selection Facilitation

  5         Needs an event company or perhaps a media liaison? Wonder what other solutions
            there are in the market place? Have a PR project looming and wondering where
            you start to find the right consultancy?

            No matter if you are reviewing your existing PR arrangements or looking to appoint
            a PR consultancy for the first time, P3PR has an extensive, up-to-date database
            of P3PR practitioners, their expertise and their client base to help advertisers and
            marketers in the selection of a public relations supplier.

            P3PR can facilitate everything from providing a shortlist from the database to your
            specific brief, through to the full planning and management of the tender pro c e s s .

            Each level of service is design to help you choose the right supplier for your needs
            while minimising the impact on your resources and business.




    “      By providing us with an independent assessment of our
           PR activities, we have been able to embrace these activities
           as part of our marketing mix, rather than simply using it
           for promotional expenditure as we have in the past.
           Marketing Manager, Automotive
                                                                                     ”

            for more information, visit www.p3pr.com.au




  Are you getting maximum value from your advertising budget?
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Find out more on how P3’s range of services can help you
make more informed decisions on your advertising costs.


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Suite 801                              Suite 3, Level 3
35 Shelley Street                   450 St Kilda Road
Sydney                                       Melbourne
NSW 2000                               VICTORIA 3004


t: 02 9279 4997                       t: 03 9378 3223
f: 02 9279 4971                       f: 03 9379 8415


e: people@p3.com.au               Or visit our websites:
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PO Box 202                          www.p3print.com.au
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VICTORIA 3040                    www.p3process.com.au
                                     www.p3dmi.com.au
                                   www.p3media.com.au
                                       www.p3pr.com.au