MERKELS ADVERTISING SALES PROPOSAL
WHAT IS MERKELS? Merkels is the standard reference publication for the construction industry when it comes to pricing a bill of quantities. The 24 "Bills of Quantities" that make up Merkels, are for the most part drawn up according the guidelines set in the Standard System for Measuring Building Work. Merkels is designed to guide the estimator through the complex processes needed to determine the final rate of a construction or building project. Merkels is used by all builders, from small contractors to large Quantity Surveyors and construction companies, as well as local, provincial and national government departments, e.g. Depart of Public Works. Merkels provides labour costs, material costs, and a section that adds the components together and calculates profit. Merkels prices are customised at this stage for Gauteng, Western Cape and KwaZulu-Natal. Merkels prices reflect the list prices and not discounted prices. They would therefore be used by both the tender specifier and applicant. Merkels has recently been acquired by PPIS from Johnnic who are issuing the publication on a CD-ROM. Print copies will be available only on request. The publication will be updated throughout the year with clients downloading updates from the web site. The entire publication is now searchable using an easy index. OPPORTUNITIES The electronic format provides different advertising opportunities for advertisers. Merkels has available a strap on the top and bottom of each of the nearly 1000 pages that make up the entire publication. There are also opportunities on some pages for a quarter or third page ads. These are totally dependent on layout. The quarter and Third page ads are the width of the page only. No full page ads are available. Links to Internet sites and email applications are available as well. Page examples are attached at the end of this document. Advertisers can purchase space as follows: o o o o Specific pages in the Bill where your product may be Specific pages in a range of Bills Take all the space on a Bill - literally own the Bill Take a series of ads in available space
Advertising periods range from 3- months to 12-months. TARGET M ARKET Architects Quantity Surveyors Department of Public Works, Local, Provincial and National Large Construction Industry Township developers
SMME builders Specialists in the building industry such as electricians, plumbers, etc. Anyone involved in the building and construction industry USAGE FREQUENCY AND PATTERNS This is the first time that Merkels has been published in an electronic format, so usage patterns and frequency are not available. However, accurate assumptions as to usage and frequency can be made by extrapolating the usage patterns and frequency from the old print version. It is often said that every builder has a Merkels under his bakkie seat. Today, the laptop has replaced the printed book. Frequency and usage patterns will not change because of the change in format; only the medium used to view the document will change. Merkels believes that frequency will increase in the medium term as the benefits of finding accurate information electronically are realised. Having exposure on each page rather than the traditional inside-front-covers, front covers, back covers and full page adverts ensures that the brand is viewed every time the page is read!
Those users that do occasionally print a page that is used often will still have the ads visible as he works on the page.
PRICING PERIOD 3-months 6-months 9-months 12-months SINGLE PAGE R500.00 R900.00 R1 300.00 R1 600.00 PER 10 PAGES R3 000.00 R5 500.00 R8 000.00 R10 000.00 COMPLETE BILL R15 000.00 R28 500.00 R42 500.00 R56 000.00 QUARTER PAGE R700.00 R1 300.00 R1 900.00 R2 500.00 THIRD PAGE R900 R1 700.00 R2 500.00 R 3 000.00
Feel free to contact us for customised requirements. We are open to any idea that fits in the brand and meets the needs of our customers.
Thank you Chris Steenkamp Tel : Fax: 021-855 2513 021-855 5556
e-mail: chris@billcost.co.za