"Contact Elin Kabo Director of Communications ext ekabo alextoys com"
Contact: Elin Kabo Director of Communications 201.750.8010 ext. 3364 firstname.lastname@example.org Toy Fair #1917 ALEX® Introduces Environmentally Friendly News Release Products! (Northvale, NJ – February 17, 2008) It’s more than just fun and games this year. ALEX® is making the world a greener place! ALEX®, the premier brand of creative toys and children’s lifestyle products, is going green with ﬁve of its 2008 products. ALEX Little Hands®, the award-winning line of products designed speciﬁcally for preschoolers, introduces eco-friendly learning toys and games – Learn To Write, It’s A Match, Zoominoes, Curvy Swervy and the deluxe Play & Learn set. Each product is made of recycled paperboard with a water-based varnish and printed with soy ink. ALEX’s new eco-friendly icon printed on the packaging identiﬁes the products with these features. Learn To Write is a double-sided erasable board and a fun introduction for learning to write your ABC’s. Turn a wheel, select an A to Z picture and trace the letter. Includes a safe washable water-based blue ink marker! Your work wipes clean with a damp cloth. Grab the handle and take it anywhere! For ages 3 to 5. $6.99 Play & Learn is 3 boxes of fun all in one! A beautiful 3-tiered box of games and puzzles includes 10 different activities – a 28-piece double-sided Domino game, 6 big lacing cards and a 25-piece, double-sided alphabet puzzle. The easy-to-carry handle lets you take it anywhere. For ages 2+. $32.99. more... A food-themed memory skill game, It’s A Match includes 32 big chunky colorful cards. Match the candies, cupcakes, corn and more! $9.99. Zoominoes is a 28-piece domino game with zany zoo animals. $11.99. Curvy Swervy is two matching games in one! Make a curvy road or a slithering snake with the 28 double-sided chunky pieces. $11.99. Each game, for ages 3-5, stimulates cognitive development and encourages cooperative play while engaging in fun activities! No reading is required! more... page 2 • ALEX ALEX® is also becoming ecologically crafty with its activity kits! Make handmade recycled paper with the award-winning Paper Factory. The kit’s easy step-by-step process teaches you how to turn ordinary paper into paper pulp then create special effects inspired by nature. Add dried leaves, herbs or ﬂowers! Kit includes papermaking tray, 2 screens, 2 boards, construction paper, 6 poster paints, wooden beads, ribbons and other accessories to make your own unique creations! For ages 7+. $16.99. From its beginnings in 1986 with the creation of a plastic lunch box ﬁlled with arts & crafts supplies, ALEX® has grown into the preeminent manufacturer of children’s creative products having designed and produced over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children’s furniture, Rub A Dub®, Tub Tunes®, and Tub Joy® bath toys, ALEX Little Hands® preschool products and ALEX Jr. for baby. ALEX® products are sold in over 80 countries in the upscale specialty market through a myriad of retail stores, catalogs and websites. In 2008, ALEX introduces over 125 new items! For more information on these outstanding toys, please visit www.alextoys.com. ###