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Jackson Pipestone Worthington
The Role of Social Media in The Role of Social Media in
Healthcare Healthcare
Date: ___Meeker Memorial Hospital, Litchfield
Description:
___Paynesville Area Hospital, Paynesville
Tuesday, February 16, 2010 Social Media has delivered incredible potential to build rela- ___Redwood Area Hospital, Redwood Falls
12:30 p.m.—3:30 p.m. tionships, increase organizational effectiveness and grow ___Tri-County Hospital, Wadena
brands, but its use is clearly raising questions with market-
Location: ers and in the board room. When and how should a health-
Meeker Memorial Hospital, Litchfield (LIVE) Name:_____________________________
care organization best employ social media? What are the
Videoconferenced to: most important steps to ensure success? Should employees
SS#:______________________________
be encouraged to use social networking to enhance commu-
Meeker Memorial Hospital, Litchfield
nications outreach? Will such activity impede productivity
Paynesville Area Hospital, Paynesville Facility Name:_______________________
in an already tight economy? What about reputational risk?
Redwood Area Hospital, Redwood Falls These topics and more will be covered in the upcoming ses-
Tri-County Hospital, Wadena Address:____________________________
sion.
Fees:
City:_______________________________
No Charge for Medi-sota members Objectives:
Non-members: $35.00 Upon conclusion of this presentation, participants will have State:_____________ Zip Code:_________
(Lunch not Included) a greater understanding of:
Daytime Phone:____-______-___________
Credits: • What is social media
3 clock hours/.3ceu’s/3.3 contact hours • How is it being most effectively used in healthcare Evening Phone:____-______-___________
Application will be made to MN BENHA for clock hours • How to educate your employees and put policies in
place to help guide their behavior online Medi-Sota Member: _______Yes_______No
• Confidentiality and legal issues
Presenter: Send registrations along with payment to:
• How to get started and/or enhance your current social Jami Lecy-Peters
Carol Russell, CEO media program Minnesota West Community
Ms. Russell is the CEO of the Russell Herder agency which • What it takes to have an effective social media pro- &
provides strategy, counsel and executive briefings on gram: staffing, budget, metrics, etc. Technical College
social media for clients nationwide-particularly within the 1593 11th Avenue
healthcare industry. Having served clients for over 26
Granite Falls, MN 56241
years, Russell Herder specializes in relevance
320-564-4511
management-leveraging research, social media and
Fax: 320-564-4582
strategic creativity to build meaningful relationships
between individuals and organizations.
