PR Log - PromoTexter empowers Marketing Managers to run their

							PR Log - Global Press Release Distribution




     PromoTexter empowers Marketing Managers to run their own SMS Text-based Marketing
                                       campaigns

       By PromoTexter Ltd
       Dated: Jul 15, 2008

       Now SMS marketing is accessible to all companies, no longer having to depend on agencies to run their
       SMS campaigns.

       PromoTexter, a Hong Kong based mobile marketing solutions provider, is addressing the growing demand
       amongst companies of all sizes to interact with their customer base by SMS Text messaging.

        The tool, TextBlaster, is a web-based mobile marketing campaign wizard, requiring 4 simple steps to
       launch an SMS campaign, designed to be used by the Marketing Manager, not the IT Manager,
       incorporating features such as customer profiling, branded sender ID, message personalisation and an
       internal campaign approval privileges. Together with TextWinner, an interactive SMS promotion engine,
       branded SMS can now quickly and easily be integrated into the marketing tool kit.

        PromoTexter has removed all barriers to integrating mobile into the mix by making TextBlaster available
       at no start up cost, allowing corporate clients to launch instant SMS campaigns, doing away with the need
       for (or the cost of) a third-party supplier or agency to run it.

        "Having been in the text-based content and messaging business since the early days of value added SMS,
       we see the need for a simple desktop solution is greater than ever" said Philip Davis, CEO of PromoTexter.
       "As SMS increasingly becomes part of the everyday marketing mix, brands are looking for solutions which
       allow them to easily integrate mobile marketing into their plans. TextBlaster and TextWinner are two such
       instant solutions, which empower the marketing manager to run campaigns as an when they desire."

        PromoTexter not only has the tools, but also the international network connectivity to deliver SMS almost
       anywhere in the world at lower than local text messaging costs. “This literally opens up the world to any
       Brand seeking to run affordable national or international SMS marketing, be it a simple branded SMS
       broadcast or a full blown interactive campaign."

        PromoTexter’s web-interface also allows brands to monitor campaign performance and easily review the
       results, real-time. As well as easily running ROI analysis.

       ###

       About PromoTexter Ltd.

        PromoTexter, offers direct SMS marketing and interactive mobile-marketing solutions globally to allow
       Brands to communicate with their customers via their mobile phone using TextBlaster, an easy to use Web
       tool designed for the Marketing Manager.

        Promotexter's mobile marketing platform, together with its experience in the mobile content, messaging
       and value-added services industry, empowers its clients to integrate mobile marketing into their marketing
       mix.

        With SMS coverage reaching about 600 operators around the world, PromoTexter's TextBlaster



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web-interface and platform facilitates multiple campaigns across multiple countries, incorporating several
features such as branded messages, scheduling for timely delivery, profiling for accurate targeting and even
an internal campaign approval system to ensure campaigns do not go live without internal sign off.

Category           Advertising, Marketing, Telecom
Tags               SMS, text, direct, mobile, Online, Marketing, promotions, cellphone
Email              Click to email author
City/Town          Mongkok
State/Province     Kowloon
Country            Hong Kong




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