Livin la Vida Locca

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					     Sudoku                                                                   1
     Competition Win                                                                                                                                                                                                                                                Summer 2006 - Edition 5
                                                                                       8                         3 2
     £30 gift voucher
      Fill in the grid so that every row, every column, &
      every 3x3 box contains the digits 1 through 9.
                                                                                       3 4
                                                                                                                 9        1
                                                                                                                                                                   Livin’ la Vida                                                                                       Inside this issue:

                                                                                                                                                                                                                                                                                               Page 2

      All correct entries will go into a draw for a £30                                                                                                                                                                                                                 It's Show Time
      gift voucher of the winners choice.

      TO ENTER COMPETITION:                                                                             8        5                4 9                                                                                                                                                          Page 3
      PLEASE FAX THIS PAGE TO:                                                                                                                                                                                                                                          New product review:
      01922 497314
      OR SEND TO:
                                                                                                        2        7                         6                                                                                                                            Door Restrictor with
                                                                                                                                                                                                                                                                        Key Access
      SHORT HEATH, WILLENHALL, WV12 5RA                                       2                                                           8                                                                                                                             British Standard Nightlatch
                                                                                                                                                                                                                                                                        Door Chain
                                                                                                8                                                  5                Here at ERA we’re proud                                                                                                    Page 4
                                                                                                                                                                    to announce an exciting                                                                             Customer Profile:
                                                                            All entries to be received by Friday 29th September 2006
                                                                                                                                                                    and important strategic                                                                             IRM
                                                                            Congratulations to the winner of the last Sudoku competition                                                                              Stephanie Sullivan, ERA’s Marketing Manager
      Tel:                                                                  'Lisa Parkinson of Grahams in Preston'.                                                 partnership with Locca                            said, “We’re delighted to be working
                                                                                                                                                                                                                                                                                               Page 5
                                                                                                                                                                                                                      with Locca Tech Limited and very excited          Meet Rob Hall
                                                                                                                                                                    Tech Limited.

     Quick Quiz
                                                                                                                                                                                                                      about this new development. The Locca
                                                                                                                                                                                                                                                                        New Faces Join the Team
                                                                                                                                                                                                                      complements our existing range of Access
                                                                                                                                                                    We have teamed up to launch the stylish           Control products and works particularly well
                                                                                                                                                                    new ERA Locca Sure Touch and Multi Remote                                                                                  Page 6
                                                                                                                                                                                                                      with our electronic multi-point lock as well
                                                                                                                                                                    signalling systems.                               as electric strikes. It attracted an amount of    Know your Neighbour
                                                                                                                                                                                                                      interest at the recent CIH Exhibtion”.            Is it Art
      (answers at the bottom of the page)                                                                                                                           The Locca Multi and the Locca Sure Touch
                                                                                                                                                                    provide two secure remote control locking         “What’s impressive is that, when used
                                                                                                                                                                    systems that work in a similar way to those                                                                                Page 7
      1. What is pogology the study of?                                           8. How many bones are there in a normal                                                                                             with ERA’s electronic multi-point lock, the
                                                                                                                                                                    used on modern cars.                              ERA Locca offers a low cost, easy to install      Race for Life
                                                                                  human hand?
      2. What is the most common street name                                                                                                                                                                          solution that meets the requirements of           1 in 10 Couples Split
                                                                                                                                                                    The Locca Sure Touch, designed specifically       the Disability Discrimination Act, making
      in Britain?                                                                 9. Which Japanese word, also used in                                              for the disabled and elderly, has remotes that    it of particular interest for public sector                              Page 8
                                                                                                                                                                    can be worn on the wrist or on neck straps
                                                                                  the English language, means “empty                                                and a 50 metre range allows its users to
                                                                                                                                                                                                                      applications. The ERA Locca offers security
      3. Which 2 words are inscribed on a                                                                                                                                                                             at the touch of a button without the need         Quick Quiz
                                                                                  orchestra”?                                                                       open doors from the comfort of their chairs       for turning keys and lifting handles – it’s the
      Victoria Cross?                                                                                                                                               or beds. The yellow button on the black also
                                                                                                                                                                                                                                                                        Sudoku Competition
                                                                                                                                                                                                                      simple and desirable product that the market
                                                                                  10. What is the most popular sport to                                             makes life easier for the visually impaired.      has been waiting for.”
      4. Which famous tourist attraction can be                                   feature in films?
      viewed from the “Maid of the Mist”?

      5. How many paintings did Van Gogh sell
                                                                                  TIEBREAKER – Approximately what                                                   Hello again everyone
                                                                                  percentage of Americans have appeared                                             Well, what a fantastic summer we’re              In our ‘Meet the Team’ feature we introduce
      in his lifetime?                                                            on television, 3%, 11% or 25%?                                                    having, who said it always rains in Britain?     you to Rob Hall, ERA’s new Regional Sales
                                                                                                                                                                    I hope you’re all enjoying the sunshine, we      Manager for the North. Elsewhere in this
      6. Who created the words,                                                                                                                                     certainly are although we’d like to spend        issue of The Link you’ll hear more about
      “obscene”, “drugged”, “torture” and                                                                                                                           a bit more time in it, here at ERA we’re as      other important new recruits, like Paul
                                                                                                                                                                    busy as ever, 2006 has been a really great       Richardson, who joins Rob in his team.
      “assassination”?                                                                                                                                              year for us so far.                              There’s also an uplifting piece on our
                                                                                                                                                                                                                     ERA girls who did us proud in the Cancer
      7. What is the only bird that can swim but                                                                                                                    In this issue, we are featuring the ‘Locca’,     Research UK Race for Life.
                                                                                                  Call 01922 490000 for your FREE brochure                          a really exciting new addition to our
      not fly?
                                                                                                                                      increasingly popular Access Control range
                                                                                                                                                                    and a new product that we feel deserves
                                                                                                                                                                                                                     Many thanks to all who came to see us at
                                                                                                                                                                                                                     the exhibitions, we look forward to seeing
                                                                                                                                                                    its front-page status. It made a big impact      more of you throughout the year.
              •   North : 07920 230362                    •   South West/Wales : 01242 231640                                                                       at the recent CIH exhibition, and you’ll
REGIONAL      •   South East : 01708 456157               •   Ireland (Portadown) : 02838 882280                                                                    find reviews of the CIH, and the other
                                                                                                                                                                                                                                           Dave Hill, MD
                                                                                                                                                                    exhibitions we’ve attended, on page 2.
                  Scotland : 01382 543323
                  Midlands : 01902 332618
                                                              Ireland (Callycastle) : 02820 762518
                                                              Southern Ireland : 003531 2822054

    It's Show Time for ERA                                                                                                               NEW PRODUCTS
    MLA - April, NMBS - May, CIH - June                                                                                                  Door Restrictor with Key Access
                                                                                                                                         The Door Restrictor with Key Access is an addition to ERA's MPL which enables
    2006 has already been a busy year for                            The National Merchant Buying Society (NMBS) met in                  the occupant to securely restrict how far a door opens, allowing the occupant to
                                                                                                                                         safely establish or check the identity of visitors.
                                                                     May, also in Telford. Once again, the Repair Lock caught the
    exhibitions and we’ve attended another                                                                                               The Door Restrictor provides the added benefit that if the occupant has left
                                                                     eye of visitors, but so did the High Security Fortress Mortice
    three major events over recent weeks.                            Lock and the Replacement Front Door Lock.
                                                                                                                                         the restrictor on, it can be unlocked from the outside, by a key holder, in an
                                                                                                                                         emergency situation. It uses the same key as the cylinder on the door lock, which
                                                                                                                                         is particularly important for warden controlled properties. Indeed, the product
    All of them were successful providing great opportunities to                                                                         has been designed with the DDA very much in mind, as it is ideally suited to the
                                                                     As well as being (BS3621:2004) compliant, the new Fortress
    showcase new products including the Replacement Front Door                                                                           elderly and infirm.
                                                                     range has Secured by Design accreditation. The Replacement
    Lock, the range of BS3621:2004 compliant Fortress Locks and                                                                          Another bonus is that the occupant can easily see if the restrictor is on or off,
                                                                     Front Door Lock’s larger footprint design, which minimises the
    the Locca remote access control system.                                                                                              from the inside of the property, with a simple colour coded plate incorporated
                                                                     need for redecoration, and its dual-functionality, which offers     into the knob of the Door Restrictor. It has an easy-grip internal handle and can
                                                                     both a deadlocking or non-deadlocking facility, attracted           be used with 35mm and 45mm backset locks.
    The Master Locksmiths Association (MLA) met in April
                                                                     many positive reviews.
    in Telford, and the star of the exhibition was undoubtedly the
    groundbreaking Repair Lock, developed to meet the growing
    demand for a standard, replacement unit in the Multi- Point                                                                          High Security British Standard Nightlatch
    Lock sector.                                                                                                                                                                                       The newest addition to the highly respected nightlatch range is the High Security
                                                                                                                                                                                                       British Standard Nightlatch. Compliant with BS 3621:2004, it has already been
                                                                                                                                                                                                       granted ‘Secured by Design’ accreditation. The new nightlatch is setting the
    The stand was busy throughout                                                                                                                                                                      security standard and giving the consumer an even greater choice.
    the show, with visitors all
                                                                                                                                                                                                       From the security standpoint, the new High Security British Standard Nightlatch
    eager to get a closer look at
                                                                                                                                                                                                       features an integral cylinder pull to prevent the cylinder from being drilled.
    the Repair Lock, take away                                                                                                                                                                         The bolt throw also has been extended to 20mm to give greater strength and
    the supporting literature                                                                                                                                                                          finally, the main lock bolt ‘automatically’ deadlocks, making forced entry using
                                                                                                                                                                                                       a credit card virtually impossible.
    and get hold of the
    popular demonstration                                                                                                                                                                              The lock is ideally suited for glass panelled wooden doors because its design,
                                                                                                                                                                                                       with an internal lockable handle, offers added security against burglars
    DVD. Hundreds of them                                                                                                                                                                              smashing the window and reaching in to unlock the door.
    were given out at Telford.
                                                                      Dave Tiller and Steve Lambert preparing the stand for a busy day                                                                 The High Security British Standard Nightlatch is available in two sizes:
                                                                      ahead at the CIH.                                                                                                                ‘Standard’ 60mm backset and ‘Narrow’ 40mm backset. It comes in two cylinder
                                                                                                                                                                                                       finishes: brass and chrome effect, and the case is available in brass effect,
                                                                     This years’ annual Chartered Institute of Housing (CIH)                                                                           polished chrome effect, satin chrome effect and satin nickel effect finishes.
                                                                     exhibition in June took place in Harrogate. The momentum
                                                                     built throughout the show and the ERA stand was a hive of
                                                                     activity. Much of that interest surrounded the Locca, the highly
                                                                                                                                         Door Chain
                                                                     innovative remote control access system.                            Great news for owners of PVCu doors – we have an improved version of our highly popular Door
                                                                                                                                         Chain. By including additional fixings, the Door Chain is now suitable for PVCu as well as timber doors.

                                                                     The Locca remote works in conjunction with ERA’s electronic         As before, the Door Chain offers a visible security deterrent and at the same time allows a conversation
                                                                                                                                         to take place with visitors, without giving them access.
                                                                     multi-point lock to provide high security with ease of access
                                                                     and it’s particularly suited to the elderly and the disabled.       The new pack comes with separate fixings for timber doors and PVCu doors whilst keeping the same
                                                                                                                                         successful design for this more versatile model.

                                                                     The exhibition programme continues throughout the year and          In addition, pricing for the new version (product code 791) is exactly the same as the previous timber-
     Manning the stand at the MLA on day 1 were:
                                                                                                                                         only version (product code 788).
                                                                     we’ll be bringing you more news of how the markets have
     Wendy Eccleston, Richard Brooke, Richard and Andrew Sunnucks.
                                                                     received the new products.
                                                                                                                                         For more information on any of the featured products, contact ERA sales on 01922 490000.

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    HEAD TO HEAD                                                                                                                            Meet Rob Hall                                                                      New Faces join
                                                                                                                                                                                                                               the team
    with IRM Bristol Ltd                                                                                                                                                        1. Full name: Robert Michael Hall              It’s great to be able to announce some
                                                                                                                                                                                                                               exciting new appointments to further
                                                                                                                                                                                2. Job Title: Regional Sales Manager
                                                                                                                                                                                                                               strengthen the Sales and Merchandising

    In this issue of the                                                                                                                                                        3. Job description: I’m responsible for all
                                                                                                                                                                                sales in the North of England
    Link, we talk to                                                                                                                                                                                                           Rob Hall joins the company as
    Greg Whelan of                                                                                                                                                              4. D.O.B.: 23/06/61                            Regional Sales Manager for the North.
                                                                                                                                                                                                                               He takes responsibility for key account
    the family-run AI                                                                                                                                                           5. Place of Birth: Bradford, West Yorkshire    management in the area and the overall

    business, IRM in                                                                                                                                                            6. When did you join ERA?
                                                                                                                                                                                                                               sales management of the region. Previously
                                                                                                                                                                                                                               he worked at Frank Shaw, where he was
    Bristol.                                                                                                                                                                    1st June 2006
                                                                                                                                                                                                                               Sales Manager for their range of fasteners
                                                                                                                                            7. What were you doing before you joined ERA? I was working for Frank
                                                                                                                                                                                                                               and fixings.
    Link: How did you start in the industry?                                                                                                Shaw Ltd, selling small fixings throughout the UK and Ireland.
                                                                                                                                                                                                                               Paul Richardson joins Rob’s team in
    Greg: Paul Caldecott founded the                                                                                                        8. What is your favourite/least favourite part of your job? My favourite part is   the North as Salesman for Yorkshire and
    business twenty-six years ago having                                                                                                    being my own boss. Least favourite is idiot drivers on the motorway.               the North East. Paul is already familiar with
    worked in a builder’s merchant in the
    ironmongery section, his aim was to                                                                                                                                                                                        the full product range having previously
    provide local house builders with their                                                                                                 9. What are your hobbies/general interests? Travel, eating out, cooking,           represented ERA in the region.
    basic ironmongery requirements. Paul                                                                                                    photography, and golf.
                                                 Greg Whelan (left) and Matt Caldecott
    subsequently retired in 2004 and both his
    son and son-in-law respectively took over                                                                                               10. What did you want to be when you were young? A racing driver.
                                                                                                                                                                                                                               Mark Knight joins as National
    the business, Matt Caldecott and Greg        It does sound a little old fashioned but it   Greg: If we had an opportunity to                                                                                               Account Manager for the UK where he
    Whelan respectively.                         is as simple as being honest and keeping      stabilise prices then we and every other                                                                                        is responsible for the ERA National Key
                                                                                                                                            11. If you had a meal with 3 celebrities who would they be? Bill Bryson, to
                                                 a client informed. When you do this they      AI would be very happy, unfortunately we                                                                                        Account database. He joins from Lister
    Link: What market does IRM operate in?                                                                                                  discuss travel with. Keith Floyd, to discuss food with and Dannii Minogue to
                                                 really appreciate it.                         do not get the opportunity to make those
                                                 As an organisation we are continually                                                      look at!                                                                           Locks Ltd., where he worked for 20 years,
    Greg: House builders, Construction,          looking for ways to improve all areas                                                                                                                                         leaving as National Account Manager.
    PFI’s, Local trade.                          to the mutual benefit of both the             Link: What aspirations do you have for       12. Who is your favourite actor? Harrison Ford.
                                                 organisation and the client by partnering     your business in 2006?
    Link: What geographical area do you                                                                                                                                                                                        Last, but by no means least, are
                                                 closely with our suppliers and embracing                                                   13. What’s your most embarrassing moment? Probably this questionnaire!
    cover?                                       the latest technological innovations where    Greg: Our organisation has experienced                                                                                          two new Sales Merchandisers.
                                                 possible.                                     steady growth within the industry, which
                                                                                                                                            14. What was your favourite film when you were young? Blade Runner.
                                                                                                                                                                                                                               Fred Stubbs becomes Sales
    Greg: We cover the whole of the UK but                                                     we wish to maintain whilst retaining our                                                                                        Merchandiser for Scotland and Northern
    our strongest areas are the Midlands and     Link: What are the current issues facing      existing customers. Our outlook is to
    the south.                                   the security industry?                        build on the strengths of the business and   15. Which football team do you support? Accrington Stanley! Football’s not         England, whilst Gavin Kirk becomes
                                                                                               to offer a level of service that surpasses   my game!                                                                           Sales Merchandiser for the Midlands,
    Link: What makes you different from          Greg: From and AI’s perspective the           our competitors. These of course are                                                                                            South and South West areas. Gavin
    your competitors?                            continually changing legislation has to       the aspirations of many AI’s across the      16. What song would you sing at karaoke?                                           previously worked in ERA’s warehouse, so
                                                 be kept up with which is never easy. We       country but the achievement of many
    Greg: We have a low staff turnover           do have a number of DipGAI staff with                                                      “I know a song that’ll get on your nerves, get on your nerves” etc (my             he already has a good knowledge of the
                                                                                               often falls short of their enthusiasm. I
    meaning greater continuity, high             more currently being trained in the same      believe that constant self-analysis and a    singing is awful!).                                                                product range. Both Fred and Gavin are
    customer satisfaction and a highly           discipline. Also the changes with regard      measured approach is the way forward
    motivated team still operating as a family
                                                                                                                                                                                                                               responsible for product displays in B&Q
                                                 to DDA compliancy and of course door          and further strengthening our relationship   17. What is your favourite sport? Golf to play, motor racing to watch.
    business. A lot of care is taken over the    sets have all had an impact. Our role as      with both supplier and client alike.                                                                                            warehouses and they are also going to be
    staff and a level of flexibility has meant   Ai’s is to still offer the bespoke service                                                                                                                                    supporting product merchandising in other
                                                                                                                                            18. Where is your dream holiday destination? Dubai, staying in the 7 star
    that staff who have left to have children    that is difficult to replicate sometimes by   Link: Many Thanks Greg.
                                                                                                                                            Burj al-Arab hotel.                                                                retail multiples.
    and start a family always seem to come       some of the larger door set competitors.
    back to us.                                                                                If you would like to contact Greg or IRM
    I suppose we are keen to give our clients    Link: If you could change anything in the     you can do so by calling 01454 321311        19. The three luxury items you would take with you on a desert island: A           Dave Hill said “We are delighted with these
    the type of service that we would expect     industry in 2006 what would it be?                                                         Sunseeker (luxury yacht), a case of my favourite wine and my camera.               additions to the team as they make a real
    to get from a supplier.
                                                                                                                                                                                                                               statement about our intention to continue to
                                                                                                                                            20. What was the first record you bought? School’s Out by Alice Cooper.            give the customer the best possible service”.

4                                                                                                                                                                                                                     5
    It pays to know your neighbour
    No one likes a nosey neighbour - the
    sort that hovers by the window watching
                                                                                                                                                         race for life
                                                                                                                                                         Huge congratulations to a group of 10 girls
    your every move - however these                                                                                                                      at ERA for doing their bit for charity and
    curious curtain twitchers could be doing                                                                                                             successfully completing the Cancer Research
    you a favour.                                                                                                                                        UK Race for Life.
    Long gone are the days when you could leave your front door
                                                                                                                                                         The 5km race was held in June in the picturesque
    open because everyone knew each other and when everyone
                                                                                                                                                         surroundings of the Shugborough Estate in Staffordshire whilst
    knew what was going on. Those were real communities even
                                                                                                                                                         over 200 other races took place all over the country. In total,
    though they might seem old-fashioned now.
                                                                                                                                                         over 700,000 women came together to walk, run or jog and
    While we are all familiar with the standard security measures such                                                                                   raise money for Cancer Research UK.
    as deadlocks, door chains and window locks, your neighbour
    could be acting as a valuable extra deterrent for burglars.                                                                                          Even the rain couldn’t dampen spirits in Stafford as the runners
                                                                                                                                                                                                                                       Wendy, Danielle, Sue,
                                                                                                                                                         carried on through the muddy fields. The local livestock also                   Elicia and Tina
    In a recent Home Office study, 10,000 people in 20 different                                                                                         played its part, providing some unexpected obstacles to
    areas of the UK were interviewed. It showed that “a sense of                                                                                         navigate around
    community” is the strongest indicator of crime rates, particularly
    burglary and car crime.                                                                                                                              Wendy Eccleston said’ “ We never thought we’d be running
                                                                                                                                                         through fields of cows, having to jump over cowpats and
    Professor Alex Hirschfield of Huddersfield University said:
                                                                                                                                                         splashing through puddles! But, it was a great day that we all
    “The most (socially) cohesive areas have crime rates similar to
                                                                                                                                                         enjoyed and will remember”.
    middle income areas. If you see somebody walking down the
    street in a cohesive area, perhaps equipped for burglary, you have
                                                                                                                                                         The girls raised over £1000 which will go towards the
    individuals that would challenge that individual, raising the risk of
    them being apprehended”.                                                                                                                             whopping £46 million national target.
                                                                                                                                                                                                                                     Left to right: Tina, Tracy, Maureen, Steph, Wendy and Elicia

    Criminologist, Professor Paul Rock of the LSE explains,                         To prevent becoming another victim, depend on taking the
    “Most offenders don’t tend to travel very far from their own home.
    Familiarity with the housing type and the terrain, together with
                                                                                    recommended practical steps (fitting British Standard door locks,
                                                                                    window locks on all downstairs windows etc.) and contributing to
                                                                                                                                                          Nearly 1 in 10 couples split after a burglary.
    being able to make a quick exit, reduce a criminal’s likelihood of              the bond of the community.
                                                                                                                                                         Every year more than 125,000                   compelled to move home and nearly                But even so, the worse off and those
    being recognised. In a cohesive community, however, the ability
                                                                                                                                                         households break up as a result of             10% considered the robbery a cause               households in socially disadvantaged
    to be recognised is enhanced.” So, in a nutshell, if your house is              Someone once said, “Love thy Neighbour”, maybe its time we took
    burgled it’s likely that the offender lives nearby.                             heed of that advice.                                                 burglary, according to a report from the       of marriage failure. For more than a             areas are still more likely to be burgled
                                                                                                                                                         Institute for Public Policy Research (IPPR).   quarter, the break-in increased the strain       and also more likely to be uninsured.
                                                                                                                                                                                                        on their relationship with their partner,
    A classic addition to the ERA Fortress                                                                                                               Even though the overall number of              and more than 20% claimed to have                So the question is, in the light of this
                                                                                                                                                         break-ins has decreased this decade,           difficulty sleeping.                             report, will the Government set overall
    In the next issue of the Link we’ll                   European Standard (BS EN 1229) and the           its manufacture including the levers, lever
                                                          British equivalent (BS S3621: 2004). It also     spacers and key cam, bringing a traditional   the report – “Crime Share: The unequal                                                          targets for crime reduction and target the
    be doing a full profile on the new
                                                          carries the CE mark as a result of passing       style to a modern mortice lock.               impact of crime” - emphasises the              The report, based on statistics from the         police to focus their efforts on the most
    High Security Fortress Classic, but we
                                                          the standard half an hour fire test.
    thought we’d give you a little inside
                                                                                                                                                         need for better support for victims to         latest British Crime Survey, showed that         disadvantaged communities? If it does,
                                                                                                           The Fortress Classic is available for both
    info now…                                             Security comes from hardened steel plates        left and right hand opening doors and it’s    counteract the social, psychological and       the UK spent more than £500 million              what can suppliers of security products
                                                          and steel rollers and there is a longer bolt     designed to suit both sprung and unsprung     emotional effects of crime.                    on security systems and £518 million on          do to make their products even more
    The High Security Fortress Classic is the             throw for added security.                        furniture.                                                                                   home insurance. Perhaps not surprisingly,        accessible and available?
    newest addition to the highly rated Fortress                                                                                                         Of the 1.4 million households burgled          victims of a break-in become more
    range of mortice locks. It certainly lives up         It sets itself apart from its predecessor by     Watch this space for more info on this
                                                                                                                                                         last year, 180,000 families felt               concerned with security and safety.
    to its name with compliance to both the               using a number of brass components in            exciting new product ion the next issue.

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