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2010 U.S. Sporting Goods Stores Industry Report

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The U.S Sporting Goods Stores Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including bicycle stores, ski shops, and stores that sell hunting, tennis and exercise equipment.

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									BReports
     ARNES
U.S. Sporting Goods Stores
Industry (NAICS 45111)


            n Market Reports

            n Industry Trends

            n Demographic Data




  Edition   2010
                     © C. Barnes & Co.
                           Sporting Goods Stores
                               (NAICS 45111)


                                    TABLE OF CONTENTS
         Users' Guide
         Industry Definition and Related Industries
         Industry Establishments, Sales & Employment Trends
         Industry Ratios
         Establishments, Firms & Payroll
         Sub-Industries - 2009 Estimated Industry Sales ($Millions)
         Sub-Industries - 2009 Estimated Number of Establishments
         Sub-Industries - 2009 Estimated Number of Employees
         5-Year Trend - Estimated Industry Sales ($Millions)
         5-Year Trend - Estimated Number of Establishments
         5-Year Trend - Estimated Number of Employees
         2010 U.S. States - Estimated Number of Establishments
         2010 U.S. States - Estimated Industry Sales ($Millions)
         2010 U.S. States - Estimated Number of Employees
         2011 U.S. States - Estimated Number of Establishments
         2011 U.S. States - Estimated Industry Sales ($Millions)
         2011 U.S. States - Estimated Number of Employees
         2010 U.S. Metropolitan Areas - Estimated Number of Establishments
         2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
         2010 U.S. Metropolitan Areas - Estimated Number of Employees
         2011 U.S. Metropolitan Areas - Estimated Number of Establishments
         2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
         2011 U.S. Metropolitan Areas - Estimated Number of Employees
         Definitions and Terms




© 2010 Barnes Reports: U.S. Sporting Goods Stores                              1
                                   Sporting Goods Stores
                                       (NAICS 45111)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2010 Barnes Reports: U.S. Sporting Goods Stores                                                          2
                              Sporting Goods Stores
                                  (NAICS 45111)

Industry Definition and Related Industries

NAICS 45111: Sporting Goods Stores
This U.S. industry comprises establishments primarily engaged in retailing
new sporting goods, such as bicycles and bicycle parts; camping
equipment; exercise and fitness equipment; athletic uniforms; specialty
sports footwear; and sporting goods, equipment, and accessories.

Related Industries
          Sporting Good Mfg.
          Department Stores
          Supercenters & Warehouse Clubs



U.S. Census Categories
NAICS 45111 – Sporting Goods Stores is 100% comparable to:
100% of SIC 5941 – Sporting Goods Stores


Sub-Industries
Sporting goods and bicycle shops
Fishing equipment
Hunting equipment
Golf, tennis, and ski shops
Exercise equipment
Water sport equipment




   © 2010 Barnes Reports: U.S. Sporting Goods Stores                         3
                                               Sporting Goods Stores
                                                   (NAICS 45111)

Industry Establishments, Sales & Employment Trends

                                                            Year                                   Percent Chg. Year-to-Year
                                   2007         2008        2009         2010         2011        07-08 08-09 09-10 10-11
Establishments                        24,276      25,125       24,373       24,765      24,718         3.5%        -3.0%        1.6%    -0.2%
Sales ($Millions)                     30,037      32,829       31,625       33,402      34,909         9.3%        -3.7%        5.6%    4.5%
Employment                          307,027      317,749      308,189     313,242      312,521         3.5%        -3.0%        1.6%    -0.2%




Industry Ratios

                                                            Year                                   Percent Chg. Year-to-Year
(Industry Averages) 2007 2008                               2009         2010         2011        07-08 08-09 09-10 10-11
Sales ($M)/Estab.      1.24    1.31                               1.30        1.35         1.41        5.6%        -0.7%        4.0%    4.7%
Sales ($)/Emp.       97,832 103,318                           102,614     106,633      111,701         5.6%        -0.7%        3.9%    4.8%
Emps. per Estab.       12.6    12.6                               12.6        12.6         12.6        0.0%         0.0%        0.0%    0.0%




Establishments, Firms & Payroll

                                     Employee Size of Firm or Establishment
            2009                   1-4          5-9         10-19        20-99 100-499 500+                          Total
                                  Emps.        Emps.        Emps.        Emps. Emps. Emps.
Firms                                 11,996        3,900       2,027        1,163          119           57                  19,261
Establishments                        12,704        5,292       3,034        2,623          192            6                  24,372
Payroll ($Millions)                      454          470         493          836          262       1,850                     4,366

* Firms (total company) are represented by employee size of firm.
  Establishments (individual locations) are represented by employee size of establishments.
  "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2010 Barnes Reports: U.S. Sporting Goods Stores                                                                                         4
                             Sporting Goods Stores
                                 (NAICS 45111)

Sub-Industries – 2009 Estimated Industry Sales ($Millions)

                                                           Total
                    Sub-Industries                        Sales
           Sporting goods and bicycle shops                $15,705.2
           Fishing equipment                                 $4,040.6
           Hunting equipment                                 $2,844.0
           Golf, tennis, and ski shops                       $3,321.6
           Exercise equipment                                  $416.8
           Water sport equipment                               $707.7
           Camping and backpacking                             $253.6
           Team sports equipment                               $138.8
           Baseball equipment                                   $49.1
           Basketball equipment                                  $4.6
           Football equipment                                   $16.3
           Hockey equipment, except skates                      $73.3
           Soccer supplies                                     $298.5
           Archery supplies                                    $261.0
           Bicycle and bicycle parts                         $1,731.4
           Bowling equipment and supplies                      $117.8
           Martial arts equipment and supplies                  $82.6
           Misc. sporting goods shops                        $1,561.7

Sub-Industries – 2009 Estimated Number of Establishments

                                                           Total
                    Sub-Industries                    Establishments
           Sporting goods and bicycle shops                     7,851
           Fishing equipment                                    2,361
           Hunting equipment                                    3,604
           Golf, tennis, and ski shops                          2,799
           Exercise equipment                                     402
           Water sport equipment                                  919
           Camping and backpacking                                309
           Team sports equipment                                  155
           Baseball equipment                                      47
           Basketball equipment                                    13
           Football equipment                                       6
           Hockey equipment, except skates                         82
           Soccer supplies                                        172
           Archery supplies                                       671
           Bicycle and bicycle parts                            2,350
           Bowling equipment and supplies                         253
           Martial arts equipment and supplies                    161
           Misc. sporting goods shops                           2,220

  © 2010 Barnes Reports: U.S. Sporting Goods Stores                     5
                             Sporting Goods Stores
                                 (NAICS 45111)

Sub-Industries – 2009 Estimated Number of Employees

                                                         Total
                    Sub-Industries                    Employment
           Sporting goods and bicycle shops                146,164
           Fishing equipment                                18,251
           Hunting equipment                                22,297
           Golf, tennis, and ski shops                      45,196
           Exercise equipment                                5,044
           Water sport equipment                             9,085
           Camping and backpacking                           6,066
           Team sports equipment                             1,819
           Baseball equipment                                  522
           Basketball equipment                                104
           Football equipment                                  185
           Hockey equipment, except skates                   1,078
           Soccer supplies                                   1,509
           Archery supplies                                  3,712
           Bicycle and bicycle parts                        21,957
           Bowling equipment and supplies                    1,401
           Martial arts equipment and supplies                 977
           Misc. sporting goods shops                       22,820




  © 2010 Barnes Reports: U.S. Sporting Goods Stores                  6
                                Sporting Goods Stores
                                    (NAICS 45111)

5-Year Trend – Estimated Industry Sales ($Millions)

                                        Employee Size of Establishment                                    Total
  Year     1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Industry
           Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known Sales
                                                                                                  Emps.
  2007        3,163     3,163     4,231     7,470     4,455     3,795   1,820    600     560          780     30,037
  2008        3,457     3,457     4,624     8,165     4,869     4,148   1,989    656     612          852     32,829
  2009        3,331     3,330     4,455     7,866     4,691     3,996   1,916    632     590          820     31,625
  2010        3,518     3,517     4,705     8,307     4,954     4,220   2,024    667     623          868     33,402
  2011        3,677     3,676     4,917     8,683     5,178     4,411   2,115    697     651          904     34,909


5-Year Trend – Estimated Number of Establishments

                                        Employee Size of Establishment                                    Total
  Year     1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Establish-
           Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known ments
                                                                                                  Emps.
  2007       12,653     5,271     3,022     2,019      594        165      26      4          2       520     24,276
  2008       13,095     5,455     3,128     2,090      615        171      27      4          2       538     25,125
  2009       12,704     5,292     3,034     2,027      596        166      26      4          2       522     24,372
  2010       12,908     5,377     3,083     2,060      606        168      27      4          2       530     24,765
  2011       12,883     5,367     3,077     2,056      605        168      26      4          2       529     24,716


5-Year Trend – Estimated Number of Employees

                                        Employee Size of Establishment                                    Total
  Year     1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-      Employ-
           Emps.      Emps.     Emps.     Emps.     Emps.     Emps.
								
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