U.S. Internet Service Providers Industry Report

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      ARNES
U.S. Internet Service Providers
Industry (NAICS 518111)


             n Market Reports

             n Industry Trends

             n Demographic Data




   Edition   2010
                      © C. Barnes & Co.
             Internet Service Providers Industry
                       (NAICS 518111)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          Establishments, Firms & Payroll
          Sub-Industries - 2009 Estimated Industry Sales ($Millions)
          Sub-Industries - 2009 Estimated Number of Establishments
          Sub-Industries - 2009 Estimated Number of Employees
          5-Year Trend - Estimated Industry Sales ($Millions)
          5-Year Trend - Estimated Number of Establishments
          5-Year Trend - Estimated Number of Employees
          2010 U.S. States - Estimated Number of Establishments
                                                       $
          2010 U.S. States - Estimated Industry Sales ($Millions)
          2010 U.S. States - Estimated Number of Employees
          2011 U.S. States - Estimated Number of Establishments
          2011 U.S. States - Estimated Industry Sales ($Millions)
          2011 U.S. States - Estimated Number of Employees
          2010 U.S. Metropolitan Areas - Estimated Number of Establishments
          2010 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
                U.S.
          2010 U S Metropolitan Areas - Estimated Number of Employees
          2011 U.S. Metropolitan Areas - Estimated Number of Establishments
          2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
          2011 U.S. Metropolitan Areas - Estimated Number of Employees
          Definitions and Terms




© 2010 Barnes Reports: U.S. Internet Service Providers Industry
                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
  •   Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
  •   Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
  •   Sales forecasting – With the estimates on the size of the industry, market researchers supporting
                   l f            th    ti t     df        t th f t     i   f th i d t
              a sales force can then estimate and forecast the future size of the industry.
  •   Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
  •   Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.




     © 2010 Barnes Reports: U.S. Internet Service Providers Industry
Industry Definition and Related Industries

NAICS 518111: Internet Service Portals. This industry
establishments known as Internet service providers. Establishments in
this industry provide clients access to the Internet and generally
provide related services such as Web hosting, Web page designing,
and hardware or software consulting related to the Internet connectivity.
Establishments in this industry may provide local, regional, or national
coverage for clients or provide backbone services (except
telecommunications carriers) for other Internet service providers.
Internet service providers have the equipment and telecommunication
network access required for a point-of-presence on the Internet.

Related Industries
          Wired Telecommunications
          Wireless Telecommunications
          Web Portals
          Database Processing Services

U.S. Census Categories
NAICS 518111 – Internet Service Providers is almost comparable to:
100% of SIC 7375 – Information Retrieval Services


Sub-Industries
Internet Service Providers




   © 2010 Barnes Reports: U.S. Internet Service Providers Industry
Industry Establishments, Sales & Employment Trends

                                                          Year                                  Percent Chg. Year-to-Year
                                  2007        2008        2009         2010        2011        07-08 08-09 09-10 10-11
Establishments                        3 666
                                      3,666       3,886
                                                  3 886       3 707
                                                              3,707       3 788
                                                                          3,788        3,725
                                                                                       3 725        6.0%
                                                                                                    6 0%       -4 6%
                                                                                                               -4.6%        2 2%
                                                                                                                            2.2%    -1 7%
                                                                                                                                    -1.7%
Sales ($Millions)                   17,518       20,157      19,654      21,444      22,573       15.1%        -2.5%        9.1%    5.3%
Employment                          61,140       64,801      61,753      63,356      61,999         6.0%       -4.7%        2.6%    -2.1%




Industry Ratios

                                                          Year                                  Percent Chg. Year-to-Year
(Industry Averages)               2007        2008        2009         2010        2011        07-08 08-09 09-10 10-11
Sales ($M)/Estab.                      4.78        5.19        5.30         5.66        6.06        8.5%        2.2%        6.8%    7.0%
Sales ($)/Emp.                     286,519     311,065      318,267     338,467     364,087         8.6%        2.3%        6.3%    7.6%
Emps. per Estab.                       16.7        16.7        16.7         16.7        16.6        0.0%       -0.1%        0.4%    -0.5%




Establishments, Firms & Payroll

                                    Employee Size of Firm or Establishment
           2009                   1-4          5-9        10-19       20-99 100-499 500+                          Total
                                 Emps.        Emps.       Emps.       Emps. Emps. Emps.
Firms                                 2,138         487         306         223           44          49                    3,248
Establishments                        2,226         552         386         284           56          14                    3,706
Payroll ($000)                         192          142         183         435          417       2,082                    3,451


* Firms (total company) are represented by employee size of firm.
                                                                           establishments.
 Establishments (individual locations) are represented by employee size of establishments
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2010 Barnes Reports: U.S. Internet Service Providers Industry
Sub-Industries – 2009 Estimated Industry Sales ($Millions)

                                                                    Total
                     Sub-Industries                                 Sales
            Internet Service Providers                                $23,400.2


Sub-Industries – 2009 Estimated Number of Establishments

                                                                    Total
                     Sub-Industries                         Establishments
            Internet Service Providers                                7 808
                                                                      7,808


Sub-Industries – 2009 Estimated Number of Employees

                                                                    Total
                     Sub-Industries                           Employment
            I t    t S i P id
            Internet Service Providers                             106,209




  © 2010 Barnes Reports: U.S. Internet Service Providers Industry
5-Year Trend – Estimated Industry Sales ($Millions)

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Industry
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known Sales
                                                                                                   E
                                                                                                   Emps.
  2007           990       819       917     1,836     1,560     2,304   2,470   3,500   2,280          842 17,518
  2008         1,140       942     1,055     2,113     1,795     2,651   2,842   4,028   2,624          967 20,157
  2009         1,112       919     1,029     2,060     1,751     2,586   2,772   3,928   2,559          939 19,654
  2010         1,212     1,002     1,122     2,246     1,908     2,818   3,022   4,281   2,789        1,044 21,444
  2011         1,277     1,056     1,182     2,367     2,011     2,970   3,184   4,512   2,939        1,073 22,573


5-Year Trend – Estimated Number of Establishments

                                         Employee Size of Establishment                                    Total
  Year      1-4        5-9       10-19     20-49     50-99     100-249 250-499 500-999 >1000       Un-     Establis
            Emps.      Emps.     Emps.     Emps.     Emps.     Emps. Emps. Emps. Emps.             known h-ments
                                                                                                   Emps.
  2007         2,201
               2 201      546       382       216        65         36      19      10         4       190    3,666
                                                                                                              3 666
  2008         2,333      579       405       229        69         38      20      11         4       201    3,886
  2009         2,226      552       386       218        66         36      19      10         4       192    3,706
  2010         2,274      564       395       223        67         37      20      10         4       196    3,791
  2011         2,237      555       388       219        66         37      19      10         4       193    3,72
				
DOCUMENT INFO
Description: The U.S. Internet Service Providers Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including internet service providers.
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