The Right Press for You, Part 2 Evaluating Applications and Processes

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Description: When you talk about fine art, you're talking about pictures, paintings, or trade books," says JordanSmith. Digital and offset "are suited for fine art." Why not gravure? "Speed, dry down," says JordanSmith. "It's very difficult to meet the demands of the customer on press when you're running gravure. You're not going to print that many, for that matter; it's more of a shortrun venture.
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