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					Market Research Cost Analysis
Mail Surveys
Printing questionnaires Envelopes Postage for mailing questionnaire and for return postage Incentives for questionnaire response Staff time and cost for analysis and presentation of results Independent researcher cost Other costs Total Mail Survey Costs

Cost

Phone Surveys
Preparation of the questionnaire Interviewer’s fee Phone charges Staff time and cost for analysis and presentation of results Independent researcher cost Other costs Total Phone Survey Costs

Cost

Personal Interviews Printing of questionnaires and prompt cards Interviewer’s fee and expenses Incentives for questionnaire response Staff time and cost for analysis and presentation of results Independent researcher cost, if any Other costs
Total Personal Interviews Costs

Cost

Group Discussion Interviewer’s fee and expenses in recruiting and assembling the groups Renting the conference room or other facility and cost of recording media such as tapes, if used Incentives for group participation Staff time and cost for analysis and presentation of results Independent researcher cost, if any Other costs
Total Group Discussion Costs Total Market Research Costs

Cost

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Steve  Rossow Steve Rossow General Manager www.smallbusinesslawfirms.com
About I joined Moxy Media as Vice President of Business Development in 2007 and I am responsible for growing new media sales and developing opportunities for Moxy Media. I bring 25 years of sales, marketing and business development experience, applying technology, Internet products and services to consumers, SMB and Fortune 500 organizations. I joined Moxy Media from Eforcemedia, growing their lead generation business through strategic alliances. I was the Business Development Director for AVAYA, launching IP Telephony into the cable industry, Fortune 500 and SMB markets. I was also recruited to AT&T, getting its WorldNet service launched from scratch. As Worldnet’s first Business Development Director, I created strategic alliances with over 80 companies and created the “Internet for Everyone Sweepstakes.” I also launched Worldnet’s e-commerce initiatives. I left AT&T to become the Vice President of Business Development of iMall, Inc., a publicly-held e-commerce enabler. I played a pivotal role in a $14 million investment from First Data Corporation to build their e-commerce gateway and created the relationship and eventual sale of iMall to Excite@Home in 1999 for $565 million.