Demographic Analysis Worksheet - Download as DOC

Document Sample
Demographic Analysis Worksheet - Download as DOC Powered By Docstoc
					Demographic Analysis Worksheet
This work sheet will help you define your target audience by describing its demographic characteristics. Answer all the questions on the work sheet. When you are finished, compare your demographic profile against the demographic makeup of your market area. This will help identify the number of people or businesses in your market area that match your demographic profile, which will help you determine the viability of your business. If you are selling to more than one demographic group, describe them in different work sheets.

Customer Profile
1. Are your customers individuals or businesses?

2. If they are individuals, describe their gender, age, income level and any other significant demographic variables.

3. If they are businesses, describe the industries, sales levels and any other relevant descriptors of the businesses you will target.

Geographic Profile
4. Where are your customers located?

5. How many customers are located in your market?

6. How many unit sales are in your market each year?

7. What is the dollar value of the sales that occur in your market each year?


Steve  Rossow Steve Rossow General Manager
About I joined Moxy Media as Vice President of Business Development in 2007 and I am responsible for growing new media sales and developing opportunities for Moxy Media. I bring 25 years of sales, marketing and business development experience, applying technology, Internet products and services to consumers, SMB and Fortune 500 organizations. I joined Moxy Media from Eforcemedia, growing their lead generation business through strategic alliances. I was the Business Development Director for AVAYA, launching IP Telephony into the cable industry, Fortune 500 and SMB markets. I was also recruited to AT&T, getting its WorldNet service launched from scratch. As Worldnet’s first Business Development Director, I created strategic alliances with over 80 companies and created the “Internet for Everyone Sweepstakes.” I also launched Worldnet’s e-commerce initiatives. I left AT&T to become the Vice President of Business Development of iMall, Inc., a publicly-held e-commerce enabler. I played a pivotal role in a $14 million investment from First Data Corporation to build their e-commerce gateway and created the relationship and eventual sale of iMall to Excite@Home in 1999 for $565 million.