Educational institutions are increasingly eager to take advantage of online media, both to enhance instruction and to stay competitive with institutions that are getting good press from their Internet videos. What's great about digital media is that many of the tools have been designed with simplicity in mind. The DIY approach to production can be a great solution when budgets are too tight to hire professional producers. However, there's no real savings if the video quality is poor and the staff is stressed out from trying to learn editing while performing all their normal duties. With DIY, you're substituting one resource for another -- time for money.
Is DIY the Way to Go?
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