The author decided to keep a schedule of the media that he interacts with on a daily basis to see if there were any surprises. Overall, in a day, he viewed five televisions, three computer screens, two mobile devices, two gaming devices, one DVR, 20 to 30 videos in multiple formats across four social video networks, and two social networks. In addition, he listened to three audio systems, two portable media players, 10 podcasts, and three streams of music in multiple formats across three social networks and two blogs and through his laptop speakers. Here are his big take-aways: 1. He has a much shorter attention span than most media requires. 2. He likes multiple formats for his media. 3. Media should be made easy and portable. 4. He needs to read a book every now and then.